Preview: Sonia Rykiel for H & M collection
In October we reported that iconic French designer Sonia Rykiel teamed up with H & M for a lingerie collection to be debuted December 5, 2009.
While the range hits H & M stores tomorrow, the collection was previewed earlier this week in Paris drawing a lot of attention to a spectacular fashion show.
Riding giant horses, frolicking on silk bed linen and enjoying themselves on swings, models, Lily Cole among them, sported the 50s-style underwear, racy suspenders and sexy negligees.
This is a totally modern, new kind of lingerie look, and when we started to work with Rykiel on it, we just couldn’t stop,” H&M’s creative advisor, Margareta van den Bosch said. “It’s a wonderful highlight of our main collection.”
Check out the runway show video. It’s truly awesome!
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