Peaches Geldof Not Working For Ultimo

To be successful in business one should have a flawless reputation. The golden rule always works. And it did work with Peaches Geldof who used to earn £100,00 a year fronting campaigns for Miss Ultimo teenage lingerie line. It was a great privilege that Miss Geldof has recently lost.

She has been sacked by Ultimo because photos of her being under heroin with a guy named Ben were published on the Internet. As sources report the girl has a short-term affair with Ben in Los Angeles last November.

The pictures of naked Peaches cannot be good for repuattion of Ultimo, so a special meeting of company representatives was organized to decide whether she should leave or stay.

A spokesperson for Ultimo claimed they had “no option” but to let her go.

He said:

We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract. Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.”

They will not only stop the collaboration but also remove all pictures of Peaches from shop windows and visuals as soon as possible.

They added:

We are thus in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals from all Miss Ultimo shops and window displays throughout the UK.”

Michelle Mone, creator of Miss Ultimo, says it was “impossible” for Peaches to keep on working in the role.

She said:

We’ve given this a lot of thought, but there’s a point where a business must stick to its principles and as a brand that targets young women, we feel it is impossible for Peaches to continue to work with us as the face of Miss Ultimo lingerie.”

Peaches feels miserable and devastated about the latest events. Her contract with the brand lasted no longer than 10 months and her new campaign was going to be launched very soon, it has already been shot.

Peaches’s friends comment on the situation:

It was Peaches’ most lucrative contract by a long way. Until this point she had a really good relationship with the company, so she wasn’t expecting this. She had already shot her new campaign which she was really excited about and now its been scrapped and they are erasing any trace of her.”

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