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La Senza Armed Forces Campaign names the spokesperson

Category: Sexy lingerie September 9th, 2009
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Lingerie giant La Senza has launched its latest underwear campaign to support British servicemen and women with a 15 per cent discount for any purchase.

la senza armed forces campaign
No wonder the company peaked a soldier to cover the campaign, but no ordinary soldier rather the 22 year old Miss England 2009 runner-up Corporal Katrina Hodge, who’s nicknamed “Combat Barbie” by her colleagues.
Katrina is a part-time model and a full time army soldier who agreed to pose in sexy lingerie for the campaign to draw public attention to army and encourage more women to join the armed forces.

I am enjoying the attention and profile but my job is still as an army soldier,” Ms. Hodge told about the La Senza campaign. “I love the army life and if this encourages more women to join up then that would be brilliant”, she added saying she hoped “it encourages other high street stores to offer discounts to men and women in the armed forces.”

la senza armed forces campaign

What do you think about the ad photo of Ms. Hodge?


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