Helena Christensen is spokeswoman for Comfort-U bra

Gorgeous supermodel Helena Christens is the new face and body of Bali‘s Back To Beautiful campaign launched this month. The multimillion dollar campaign is set to promote the brand’s signature Comfort-U Back design.

According to Bali that sells bras, panties and shapewear, this design ensures that bra straps stay in place, providing women ultimate fit and comfort.

Helena Christensen, with her unparalleled sense of beauty and confidence, was the perfect choice to be our Bali brand spokeswoman for our Comfort-U feature signature bras, as well as panties and shapewear,” Jennifer Stell, Bali senior marketing manager, said in the statement.

You can shop your Comfort-U design here. The range sells between $29 and $36.

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