Hanky Panky Collaborates with Hello Kitty to Launch New Lingerie Line
Two iconic brands Hanky Panky and Sanrio’s Hello Kitty have begun an exciting partnership, blending these popular brands in a new presentation of eye-catching Hello Kitty graphics and highly coveted Hanky Panky lingerie. Sweet but passionate create an ideal union in signature stretch lace styles that will appeal to each brand’s ardent fans. Hanky Panky thongs, boyshorts, camisoles and chemises will carry supercute Hello Kitty outlined in crystals on black or pink signature lace. Isn’t that cute? Also there are boyshorts, camis, bralettes and baby dolls.
Two giant brands – Hanky Panky and Sanrio’s Hello Kitty are launching a supercute lingerie range available from June,1!
David Marchi, senior brand marketing director at the self-proclaimed Home of Hello Kitty Sanrio told WWD:
A lot of people think this is jut a brand for kids and teens, but many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way.”
Lingerie garments will cost between US$27 and US$98. The Hello Kitty line’s promotional images feature Hello Kitty bows, which are now available for US$30 (pink) or US$32 (red) from the accessory brand Chubby Bunny.
The collection is available for Summer 2012 and will be sold at department stores and fine specialty stores and boutiques nationwide. It will also be available at www.hankypanky.com.
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