Chantelle: “We Love Breasts”

Famous lingerie brand, Chantelle Paris, marks its 60th anniversary this year. To celebrate the event Chantelle Group, the 133-year-old French bra company, held a lavish show in New York this May.

Models posed along a balcony and stairwell wearing a number of embellished Chantelle bras and undies. The exhibition showed most famous ad campaigns throughout the decades, including the 1960s one with a tag line saying “On Aimes les Seins,” or “We Love Breasts.”

Chantelle launched their first bra 60 years ago and still meets all the most exquisite lingerie needs of their customer. Combining Haute Couture and femininity, beauty and comfort, the brand creates what a modern woman needs – sexy lingerie with a subtle provocative vibe.

Lace, silk, transparent and soft fabrics, subtle motifs form a collection which sparkles with shades of powder ivory, dark blue, plum, red, gold and, of course, sexy and mysterious black.

The company that entered the US market with Neiman Marcus in 1960s now sells one out of 25 bras sold in department stores across the country and claims to have doubled their sales in the last decade and witnessed a 35 percent increase in sales over the last five years.

Targeting at different age groups, the brand continues to cooperate with model Stephanie Seymour for the ad campaign called “Beyond Beauty,” aimed to appeal to Chantelle’s core customer in the 30-to-35 age range.

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