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Agent Provocateur lost Joe Corre

Category: Sexy lingerie October 15th, 2009
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Joe Corre, the co-founder of the lingerie giants, decided to leave Agent Provocateur to move on with his career.

joe corre
The company’s CEO Garry Hogarth commented:

Over the past few months Joe has been focusing on other projects and I think he just felt – having achieved so much with Agent Provocateur – he wanted to move on to new challenges. The business is going well; we are four per cent up on last year and we have a very strong design team, so we are very confident about the future. We won’t be looking to replace Joe.”

The son of grand dame Vivienne Westwood will remain a shareholder of the brand without being involved into the creative process. He is going to concentrate on his menswear label, A Child of the Jago, and other, no less promising, projects.

Garry Hogarth is sure Agent Provocateur has a brilliant future as the company has lots of exciting and profitable projects.

He told

We have several licensing deals in the pipeline. By the end of the week we will have signed a fragrance deal, jewellery is coming in association with BJD, sunglasses, umbrellas and we are also in talks about bedding – which fits the brand perfectly. We also have about seven international store openings projected for this year; including Moscow, Switzerland, Korea, Malaysia, Spain and Eastern Europe.”


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