Victoria’s Secret in Quebec, Canada

Victoria’s Secret is not a secret anymore for the habitants of Quebec. The popular lingerie stores chain, which is worldwide known for its stunning runway shows and wide range assortment, opens the first store in the French-speaking region of Canada- Laval, Quebec.

The store with the total area of 11,000-square-foot will offer the full assortment of the in-house intimate brands including Dream Angels, Bombshell and Body by Victoria along with the sleepwear, swimwear and beauty products.

The anticipated opening has long been expected for months before Victoria’s Secret officially announced it the previous week. Two years ago the famous lingerie chain opened its first Canadian store in West Edmonton Mall. At the present moment there are 20 stores throughout Ontario and Alberta, although some of the malls have two branches including the PINK (sub-brand for college students). By the way, the Laval store will allot 2,650 square feet for PINK.

At the present moment Victoria’s Secret authorities don’t uncover information about other stores opening in Quebec.

Victoria’s Secret is the division of the Limited Brands. It has nearly 1,000 stores all over the world, 300 of which are located in Canada. Limited Brands purchased the Montreal-based La Senza back in 2007 for $170 mln Cdn.

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