The Lake & Stars Spring/Summer 2011 Ad Campaign

The Lake & Stars Spring/Summer 2011 Ad Campaign is called Ritualize The Art of Communal Living featuring photographs of the models performing strange rituals in The Lake & Stars lingerie. Conceptual and puzzling campaign is able to hold your attention not only for the sake of beautiful cutting-edge lingerie but also for search of sense in the captions below and between the images.

The Lake & Stars Spring/Summer 2011 collection is innovative and interesting. It defies trends while embodies true The Lake & Stars style – simplistic, strange and innovative. Featuring finger-print lingerie set and tops the rest of the collection comes in various colors, silk and lace. The collection also comprises silky slips and black lace bodysuits.

It seems hard to make sense of the abstract captions but in fact you can find the meaning in any of them. There is no one and only idea but there are lots of ideas you can explore and think about. It’s great that some simple things as lingerie can be used to make us think about many different things, big and small, abstract and common.

What do you think of The Lake & Stars Spring/Summer 2011 Ad Campaign?

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