Photoshoot for Strand’s Campaign

Category: Lingerie news June 12th, 2012

Posing again the beautiful views of the Neemrana Fort-Palace in Jaipur, India, the stunning model Nicole Pollard looks like the Royalty person. Modeling either the various lingerie pieces from Ms Couture or the white bustier dress, she amazes with the grace and the refined elegance.

“The Art of Authenticity” became the main theme of the Strand’s campaign, which represents not the luxury and chic, but mainly the craftsmanship comes out into the truly luxurious pieces.

For the photoshoot it collaborated with the Artisans of Fashion “an initiative that aims to build long term and sustainable growth opportunities for the next generation of textile artisans in India”, which is supported by the notable Australian designers like Alex Perry, Akira, Ms Couture and Manning Cartell. So, don’t be surprised to see the impressively crafted items from these designers in the campaign.

The Strand’s spring/summer 2012-2013 lingerie collection will be launched for sale on August 15th along with the official launch of the Artisans of Fashion initiative.