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Luisana Lopilato – New Ultimo Face (Model Fronts Brand’s Fall 2011 Campaign)

Category: Lingerie news October 24th, 2011
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Just a couple of days ago we wrote about the new Wonderbra girl– Adriana Cernanova – who was said to “exude a confidence that really set her apart”. And today we are ready to announce that another lingerie brand – Ultimo – has also invited a gorgeous girl to represent them both globally and on the domestic market – Luisana Lopilato, who is a 24-year-old award-winning actress and recording artist.

Luisana Lopilato, who has appeared on Spanish FHM’s 100 Sexiest list for three years in succession, has married earlier this year and her wedding pictures attracted attention of Ultimo founder Michelle Mone OBE. Luckily for her Luisiana was soon asked to be the face of the reputable label.


Luisana Lopilato has already posed for a number of images to promote the Fall 2011 lingerie collection by Ultimo which was designed to the create the perfect silhouette – boost cleavage and create practical solutions to any underwear-related dilemmas.

Commenting on hiring Luisana Lopilato to represent Ultimo Michelle Mone said:

Luisana is one of our most exciting international signings yet and I’m confident she’ll bring a new sense of fun and glamour to the brand as our incredible face and body. It took me a long time to get her but I refused to give up until I got her. Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo and we can’t wait to unveil our new designs.”

Of course, Luisana Lopilato couldn’t be happier with her new role. Following in the footsteps of Mel B, Sarah Harding, Helena Christensen and Raica Oliveira Luisana the young model said:

I’m thrilled to be the new face and body of Ultimo and it was an amazing experience shooting the campaign.”

The new Ultimo Fall 2011 collection is now available in Debenhams stores and online at Ultimo.



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