In 2012 Lingerie Market Worth $29.23 Billion

Category: Lingerie news February 29th, 2012

The newest report from just-style stated that lingerie sales grew only by 0.4 percent worldwide during the last year. But experts expect lingerie market to show more optimistic figures in the years 2012 and 2013. According to the Global market review of lingerie and intimate apparel, the lingerie market in 2012 will be worth $29.23 and this number will be increasing up to $30.55 billion during the next five years.

Reports states that the emerging markets like Brazil, Russia, India and China will play the significant role in the market cost increasing. But the consumer economics itself will play against the Western Europe and the U.S.A.
Leonie Barrie, managing editor of just-style, says:

This market review has become the benchmark report for anyone that needs to understand the global production and retail trends and issues that are affecting the lingerie and intimate apparel sectors.”

She adds:

The lingerie market has historically been a resilient sector, both for brands and retailers, but that is no longer the case. That said, our report shows that even in a flat economy, there is still enough interest to provide a stimulus for new entrants to replace those brands and retailers dropping out.”

The “Global market review of lingerie and intimate apparel- forecasts to 2012”- an important tool for understanding lingerie consumers’ behavior, identifying worldwide market trends in lingerie, analyzing lingerie products and evaluating the competitors’ performance and brand analysis.