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Bra Without Underwiring, Hooks And Straps – Latest Underwear Invention!

Category: Lingerie news October 13th, 2011
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Majority of us, ladies, can admit we hate shopping bras because we have to try dozens of pieces to find the one that we feel comfortable in. They can be too narrow or too wide, too big or too small, chafering or too slinky to provide the right support. There are lots of variants that we can fail with. However, underwear designers seem to have invented the versatile bra every woman can feel great in – The Genie Bra. This magical item is made without any underwiring, hooks or adjustable straps.


The Genie Bra is a sports bra-style garment that offers total support with no details we dislike so much. The seamless cup design makes it almost invisible under sheer shirts and tops. It also has insert pockets to offer the wearer more coverage by putting in the soft full coverage support pads for an enhanced, sexier look.


The Genie Bra is available in nearly all sizes and can be worn both under clothing and during sleep. It moves with the figure and is perfect for exercising.

For $ 62.75 (39.99 GBP) you buy a pack of three bras: white, black and nude. Six full coverage support pads come in the pack, too.

A New Image Genie Bra spokesperson said:

We are delighted to be launching in Tesco and Bhs. Over 80% of women in the UK are wearing the wrong size bra. Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra.”

The Genie Bra is available in a number of stores and online.


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