58-year-old Woman Models Lingerie

Rager by Janet Reger chose a 58-year-old Jilly Johnson as the first face of their Christmas Campaign thirty years after she modeled for the same lingerie brand.

Category: Lingerie news December 2nd, 2011

Nowadays when lingerie is modeled by slim young girls such a decission can seem at least odd, but Reger brand’s owner Aliza Reger is confident that in lingerie industry there is an obvious lack of realistic photoshoots with adult women participating as models.
She commented on this:

I wanted to show that women can feel themselves beautiful in any age even when they are far beyond 20.”

Rager by Janet Reger chose a 58-year-old Jilly Johnson as the first face of their Christmas Campaign thirty years after she modeled for the same lingerie brand.

Michelle Dowdall, spokesperson for Debenhams department store, said:

We are committed to using a variety of models, which are a variety of shapes, sizes and ages in our photography. Our customers are buying into a lifestyle which they feel is representative of themselves, their own tastes and of similar ages.”

Johnson, face of the campaign added:

As we get older there are certain things that leave us lacking in confidence. No longer do we have taut, concave tummies. I’ve got a bit of a jelly-belly, but I don’t know of a woman at my age who doesn’t!”