Kara Tointon for Michelle for George at Asda SS 2010 Lingerie

Category: Celebrity in lingerie April 10th, 2010

Kara Tointon keeps modeling for Michelle at George underwear at Asda for the third time. Today she launched the new lingerie range Spring/Summer 2010 that has increased its cup sizes right up to a G.

Having an average C cup size, Kara, 27, said she is all for variety for the bigger busted lady.

She said:

“It’s fantastic to be involved with a brand that has affordability and style at its heart. The lingerie is sexy, sophisticated, comfortable and above all affordable. I love the new collection and it’s great to see Michelle for George now cater for bigger cups too.”

The creator of Michelle for George, Michelle Mone OBE commented:

“The bra market is expanding, quite literally, and modern breasts are getting larger – with more women than ever before wearing a D cup or bigger – so it’s really important retailers cater for the growing market.”

She added:

“Unfortunately a lot of brands and retailers find it difficult to “scale up” their existing bra designs, but we’ve worked closely with Asda to ensure our new designs offer the very best in support, comfort and fit, not to mention value for money.”