Face of Miss Ultimo, British socialite and model Peaches Geldof, 20, flaunts her famously tattooed body in a new set of advertisement photos, this time to promote the brand’s Christmas range.

Looking 100% dolled up in the pics, Peaches poses playfully on a merry-go-round, wearing vivid festive colored underwear and fun headband with a huge bow decoration.

The Christmas range looks vibrant, holiday season worth and Miss Ultimo typical. Ruches, patterned fabrics and bright colors paired with pales look very girlie and flirty, just the way the brand sees their customers.

Peaches has been the face of Miss Ultimo since the brand was created earlier this year. Miss Ultimo is founded by Ultimo designer Michelle Mone and her 16 year old daughter.

Miss Ultimo collections are available online at www.missultimo.com.

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Lingerie brand Ultimo and its founder and designer Michelle Mone has presented the brand new bra that gives breasts a plastic surgery-like boost without any medical procedures.

Ultimo Mega Boost Day To Night Bra is hailed to add two cup sizes in seconds with the help of two removable silicon pouches.

Michelle Mone claims that after wearing this bra any woman is convinced there is no need for surgery, pills or potions for a bust boost.

Any woman even considering breast implants, forget it, this bra will give you the exact same effect,” she says. “The best thing about the new Mega Boost Day to Night Bra is that you can change your cleavage on a whim and it’s completely hassle free. The effect of this bra is both visible and dramatic without the drastic measures of surgery.”

The bra’s secret is that silicon pouches mould to the skin to create a “natural, authentic rounded shape” instead of simply sitting under the breast, as any other chicken fillet does. So, for instance, if you have a 34B at daytime, you can go all the way to 34D with silicon pouches added to the bra.

The “day to night” concept reflects the fact that you can actually “control” your bra size depending on the situation and place you are in – you can “hide” the cleavage in the office and “show” it at some after-work party.

Ultimo Mega Boost Day To Night Bra comes in three colors and can be worn multiple ways – with or without silicon, with straps set conventionally, halterneck, one-shoulder, criss-cross or strapless.

TELL US, WILL YOU BY THIS NEW BRA?

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The 38-year-old became famous in the 90s when the advert showing her in her underwear was banned. The controversy appeared to be a good thing for her career as soon she got the job as a page three girl.

As we can see at the photos Melinda still looks great though she is a mother of three. The woman admits this has been possible for her thanks to a natural diet pill – LIPObind, which she took after she put on 21lbs following the birth of her youngest child.

Melinda’s bust is 34DD and she has worked with Ultimo’s D to G collection for over a year now. Besides, she is currently hosting Five’s Live From Studio Five show.

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The former Spice Girls band member wore a range of perfect colourful items of lingerie to promote the new Ultimo Autumn/Winter Collection 2009 that is be launched soon.

For the new campaign, Mel B looks definitely appealing spicing up the minds of men watching her posing. The girl who was nicknamed Scary during her time in the girls’ band worked to capture the glamour of Las Vegas showgirls and she certainly succeeded in that.

Unfortunately this is the last photo shoot with Ulmito Mel B presents, but her participation has brought a lot of benefit to the company.

Mrs Mone, Ultimo’s founder, who is now searching for the next face of the brand, said:

Mel B did an astounding job and really got into the spirit of the shoot.

Mel is a bold, sexy icon of female empowerment and has been nothing short of an incredible asset to Ultimo.’

Mel, 34, has also admitted the work with the lingerie brand was important for her.

Besides, the star revealed that she had a terrible moment recently when she flew back to the UK without her luggage and thus, underwear was missing too. But being the face and body of Ultimo this problem was not a complication for her.

Luckily, being the face and body of Ultimo, I was able to phone up Michelle and get her to send me another set of the new collection to my hotel, which was a lifesaver,’ Scary said.

The Autumn Winter 2009 collection is available from Debenhams stores nationwide and online.

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The Scottish TV presenter shows off her London Marathon-honed body for new Spring/Summer Adore Moi collection. She follows previous Adore Moi faces Kimberley Stewart and Nell McAndrew and current Ultimo models Melanie Brown and Melinda Messenger.

The 33-year-old woman has a perfect shape which is the result of the whole-year training for the Marathon, which she ran in 3 hours 53 minutes, that is a pretty good achievement!

This wasn’t the first time Ultimo offered Jenni to face their campaign. When it happened for the first time she wasn’t sure she looked good enough for such an undertaking. But after the Marathon her body was ideal and she made up her mind at last.

She said:

I never thought I’d model lingerie but, when I met Michelle, she convinced me that I’d be great.

Michelle had spoken to me about doing it before but, because I’d been training for the marathon, I felt a little bit more confident. It’s quite a big deal getting your kit off.

I’ve talked about doing something like this for years but I’ve never quite had the nerve. Every woman has body issues, and I was too self-conscious to go through with it.’

Jenni’s parents were amazed to see the results of the shoot, especially her extremely honest mother who declared her daughter had ’suddenly got boobs’.

Jenni commented this:

She always jokes that I’m quite flat-chested, so she was pleased that it does actually give me a shape.’

What was very pleasant for Jenni is that her long-term boyfriend, Cutting It actor James Midgley, liked the results very much.

She said:

James loved them and he knows all about my body worries.

He knew exactly what I was thinking about with each one and told me I looked beautiful.’

Ultimo owner Michelle said:

I’ve always admired Jenni’s fantastic figure and loved her approach to healthy living. She has fantastic curves and bags of confidence; Jenni was the perfect person to front the new campaign for Adore Moi by Ultimo and looks utterly fabulous in the new designs for this season.’

Jenni hosted GMTV’s Entertainment Today segment on Fridays from 2000 until it ended last July. Now she presents travel segments for the ITV breakfast show.

Besides, she hosts Channel 5 game show Wordplay and the National Lottery.

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