Just a few days ago we wrote about Kelly Brook fronting Ultimo campaign but already today we have to inform you that Kelly will no longer represent the lingerie brand.

It is a great loss for the firm but maybe Kelly has found a more interesting deal. Miss Brook signed a six-figure contract with Ultimo at the beginning of the year and later on was announced as the brand’s new ambassador.

At the time Michelle Mone, the creator of Ultimo, described Miss Brook as a ‘natural beauty’ who is ‘effortlessly sexy, making her the perfect choice for Ultimo’.

Kelly also seemed to like the work a lot. She praised the products of the brand saying:

A good bra is so important for ensuring you get the right support. It’s unbelievable how few women get measured on a regular basis. Also if you’re a bigger cup like me, you need the correct support.”

And once she said:

Most people are losing their lingerie campaigns at 30, not getting new ones.’

However, for some reason Miss Brook decided to quit the job. Ultimo prefer not to give many comments on the topic but a source close to Brook said:

ltimo are not happy that Kelly has left because they knew that she was the perfect signing. She is girl next door, pretty with a figure to die for and she looks great in their lingerie.’

Ultimo representative said:

The decision to leave was by mutual agreement’.

Although Kelly does not work for the lingerie label any longer the adverts for their summer 2010 collection will be used widely to promote the company products.
We now wonder who is to be the next model to showcase the lingerie.

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We have already mentioned about Kelly Brook’s photoshoots for the Ultimo SS 2010 collection, here we want you to see some other pics that the lingerie brand has.

Have a look at the Ultimo Spring-Summer 2010 Press Campaign.

See more…

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English model and actress Kelly Brook emphasized the importance of the supporting factor of the bra when modeled the latest Ultimo collection. Her 32E cup assets were very comfortable in the new high summer range that is DD-G.

Showing off her perfect curves, Kelly discussed her own bust and called attention to the right support and shape from a bra.

“A good bra is so important for ensuring you get the right support. It’s unbelievable how few women get measured on a regular basis.”

She added:

“Also, if you’re a bigger cup like me you need the correct support. I get measured every six months at least’, the 30-year-old revealed.”

Know more…

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WAG and new mother Claudine Keane, 27, has been chosen the new face and body of Ultimo’s Amore Moi Spring/Summer 2010 ad campaign.

TV presenter posed in several lingerie pieces for the shoot and said she was delighted to work with the brand and its creative designer Michelle Mone. Being a fan of Ultimo, Keane said she found all the summer designs absolutely stunning.

The lingerie is so beautiful. I had so much fun on the shoot and I’m delighted with the results,” Claudine added.

In her turn, Ms. Mone said she was pleased with choosing the beautiful svelte model to grace the new campaign.

More Here

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To be successful in business one should have a flawless reputation. The golden rule always works. And it did work with Peaches Geldof who used to earn £100,00 a year fronting campaigns for Miss Ultimo teenage lingerie line. It was a great privilege that Miss Geldof has recently lost.

She has been sacked by Ultimo because photos of her being under heroin with a guy named Ben were published on the Internet. As sources report the girl has a short-term affair with Ben in Los Angeles last November.

The pictures of naked Peaches cannot be good for repuattion of Ultimo, so a special meeting of company representatives was organized to decide whether she should leave or stay.

A spokesperson for Ultimo claimed they had “no option” but to let her go.

He said:

We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract. Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.”

They will not only stop the collaboration but also remove all pictures of Peaches from shop windows and visuals as soon as possible.

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Voluptuous model Kelly Brook has taken the vacant place of Ultimo’s face and body after Mel B ended her cooperation with the renowned lingerie brand from Britain.

Kelly, 30, is the body of the brand’s Spring/Summer 2010 campaign donning “irresistibly sexy, luxurious, aspirational and feminine” designs that are now available at the brand’s official website.

Kelly said:

I’m really delighted to be fronting Ultimo’s new campaign. There is something incredibly sensual about Ultimo lingerie; I find that it always makes me feel confident and sexy, knowing I’ve got something beautiful on underneath my clothes.

[Ultimo has] had so many gorgeous women model for them over the years so it was really flattering to be asked by Michelle to take over from Mel B as the brand’s ambassador.”

Ultimo’s founder and designer Michelle Mone echoes Kelly adding that Miss Brook “epitomises the Ultimo woman.”

MORE HERE

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Face of Miss Ultimo, British socialite and model Peaches Geldof, 20, flaunts her famously tattooed body in a new set of advertisement photos, this time to promote the brand’s Christmas range.

Looking 100% dolled up in the pics, Peaches poses playfully on a merry-go-round, wearing vivid festive colored underwear and fun headband with a huge bow decoration.

The Christmas range looks vibrant, holiday season worth and Miss Ultimo typical. Ruches, patterned fabrics and bright colors paired with pales look very girlie and flirty, just the way the brand sees their customers.

More

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Lingerie brand Ultimo and its founder and designer Michelle Mone has presented the brand new bra that gives breasts a plastic surgery-like boost without any medical procedures.

Ultimo Mega Boost Day To Night Bra is hailed to add two cup sizes in seconds with the help of two removable silicon pouches.

Michelle Mone claims that after wearing this bra any woman is convinced there is no need for surgery, pills or potions for a bust boost.

Any woman even considering breast implants, forget it, this bra will give you the exact same effect,” she says. “The best thing about the new Mega Boost Day to Night Bra is that you can change your cleavage on a whim and it’s completely hassle free. The effect of this bra is both visible and dramatic without the drastic measures of surgery.”

The bra’s secret is that silicon pouches mould to the skin to create a “natural, authentic rounded shape” instead of simply sitting under the breast, as any other chicken fillet does. So, for instance, if you have a 34B at daytime, you can go all the way to 34D with silicon pouches added to the bra.

Learn More

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Melinda Messenger looks stunning in the new Ultimo lingerie designs for bigger busted women.

The 38-year-old became famous in the 90s when the advert showing her in her underwear was banned. The controversy appeared to be a good thing for her career as soon she got the job as a page three girl.

As we can see at the photos Melinda still looks great though she is a mother of three. The woman admits this has been possible for her thanks to a natural diet pill – LIPObind, which she took after she put on 21lbs following the birth of her youngest child.

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Mel B graces her last campaign for Ultimo in a few hot lingerie sets in Las Vegas.

The former Spice Girls band member wore a range of perfect colourful items of lingerie to promote the new Ultimo Autumn/Winter Collection 2009 that is be launched soon.

For the new campaign, Mel B looks definitely appealing spicing up the minds of men watching her posing. The girl who was nicknamed Scary during her time in the girls’ band worked to capture the glamour of Las Vegas showgirls and she certainly succeeded in that.

Unfortunately this is the last photo shoot with Ulmito Mel B presents, but her participation has brought a lot of benefit to the company.

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