Face of Miss Ultimo, British socialite and model Peaches Geldof, 20, flaunts her famously tattooed body in a new set of advertisement photos, this time to promote the brand’s Christmas range.

Looking 100% dolled up in the pics, Peaches poses playfully on a merry-go-round, wearing vivid festive colored underwear and fun headband with a huge bow decoration.

The Christmas range looks vibrant, holiday season worth and Miss Ultimo typical. Ruches, patterned fabrics and bright colors paired with pales look very girlie and flirty, just the way the brand sees their customers.

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Lingerie brand Ultimo and its founder and designer Michelle Mone has presented the brand new bra that gives breasts a plastic surgery-like boost without any medical procedures.

Ultimo Mega Boost Day To Night Bra is hailed to add two cup sizes in seconds with the help of two removable silicon pouches.

Michelle Mone claims that after wearing this bra any woman is convinced there is no need for surgery, pills or potions for a bust boost.

Any woman even considering breast implants, forget it, this bra will give you the exact same effect,” she says. “The best thing about the new Mega Boost Day to Night Bra is that you can change your cleavage on a whim and it’s completely hassle free. The effect of this bra is both visible and dramatic without the drastic measures of surgery.”

The bra’s secret is that silicon pouches mould to the skin to create a “natural, authentic rounded shape” instead of simply sitting under the breast, as any other chicken fillet does. So, for instance, if you have a 34B at daytime, you can go all the way to 34D with silicon pouches added to the bra.

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Melinda Messenger looks stunning in the new Ultimo lingerie designs for bigger busted women.

The 38-year-old became famous in the 90s when the advert showing her in her underwear was banned. The controversy appeared to be a good thing for her career as soon she got the job as a page three girl.

As we can see at the photos Melinda still looks great though she is a mother of three. The woman admits this has been possible for her thanks to a natural diet pill – LIPObind, which she took after she put on 21lbs following the birth of her youngest child.

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Mel B graces her last campaign for Ultimo in a few hot lingerie sets in Las Vegas.

The former Spice Girls band member wore a range of perfect colourful items of lingerie to promote the new Ultimo Autumn/Winter Collection 2009 that is be launched soon.

For the new campaign, Mel B looks definitely appealing spicing up the minds of men watching her posing. The girl who was nicknamed Scary during her time in the girls’ band worked to capture the glamour of Las Vegas showgirls and she certainly succeeded in that.

Unfortunately this is the last photo shoot with Ulmito Mel B presents, but her participation has brought a lot of benefit to the company.

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Jenni Falconer is a person who people got used to see wearing serious clothing. And here she is in lingerie set for a new photoshoot for Ultimo!

The Scottish TV presenter shows off her London Marathon-honed body for new Spring/Summer Adore Moi collection. She follows previous Adore Moi faces Kimberley Stewart and Nell McAndrew and current Ultimo models Melanie Brown and Melinda Messenger.

The 33-year-old woman has a perfect shape which is the result of the whole-year training for the Marathon, which she ran in 3 hours 53 minutes, that is a pretty good achievement!

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