A new plus size bra advert from the well-known plus-size lingerie brand Lane Bryant has been banned on ABC as too raunchy for prime time TV.

The new ad starring Ashley Graham was set to air during a break in Dancing With The Stars last week but ABC refused to show the ad claiming the full-sized model’s cleavage was “excessive.”

Lane Bryant stated they take it as discrimination against larger models.

We knew the ads were sexy, but they are not salacious,” Lane Bryant said. “What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty.”

ABC declined to comment.

Check out the ad below. Do you also think it’s too sexy for TV?

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Different suppliers name different bestseller bras but some say to meet the customers’ demands they even have to introduce J and K cups.

Triumph managing director David Gow said 55% of the women’s underwear manufacturers’ sales were of cups D and larger – a 10% increase from five years ago.

Experts blame the cleavage boost on obesity, contraceptive pills and artificial hormones (artificial oestrogens).

They also say, the bigger the bust the less time women spend on sports and exercising, this, in its turn, boosts bust growth and obesity.

Victoria Jubb, fitting specialist of Bra company Eveden Australia, said obesity contributed significantly to the expanding chest sizes but the number of small-figured women with large breasts is also growing. Eveden’s top-selling size is a 10G.

The big bust tendency contributes to the growth of breast reduction surgery in Australia. The number of women turning to this procedure has doubled in the past decade, doctors say.

A way to avoid surgery is to use the minimizer bra that’s been introduced by Triumph.

“When I launched my first lingerie collection 10 years ago, 10-14B used to be our bestsellers by a mile,” said Bruno Schiavi, co-creator of the new bra. “Now, our bestsellers are 12-16C, and 16D and 16DD.”

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This new range is a part of the brand’s Cacique lingerie but it has some distinctive features that make it stand out from the line.

Traditionally, Cacique offers super practical everyday underwear, while Indulgence has an obvious sexy feel that’s seen in lace trimming, exquisite details and designs.

So far, the Indulgence collection only has four bra and panty sets available in sizes 36C-44DDD. Hope Lane Bryant will expand the line offering more sexy styles to choose from.

Exploring the pastel palette, this new plus size lingerie collection also shows some deeper colors like dark lilac and black.

Another difference with the new Indulgence Collection is that bras are based on Cacique’s best-selling bra frames to deliver sexy but practical bras.

The Indulgence collection by Lane Bryant is available at Lane Bryant and Cacique stores as well as the chain’s official website.

Tell us what you like more, the new sexier Indulgence line or the traditional Cacique collection!

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At the most important day they start new life which everyone wants to be happy. And here no details should be missed.

Every woman knows how significant the lingerie is for making nights hotter and thus life happier. Wickedelic Lingerie offers plenty of perfect underwear for you to make your beloved’s pulse race from the only look of yours.

Just imagine the two of you, together in an exotic location, the moonlit balmy night and you are wearing fabulous lingerie set… What can be better during a honey moon?

Wickedelic Lingerie has lots of wonderful designs for you to choose from and these are at reasonable prices! Take a look at their Livia Corsetti range – gorgeous European styles, fantastic quality and very sexy but priced at just £20 each.

Over 3,000 items are on sale allowing you to find something you have always dreamt of! The company provides free UK postage and packing, making the offer even more interesting.

Wickedelic Lingerie was started in 2006, and since then has become one of the UK’s largest retailers of sexy and “bedroom” lingerie.

The main office of the company is situated in Lee Mill, Devon. But majority of stuff is sold through the website which now offers more than 1,500 different products.

The range of products is very wide and the quality is high that has made the company so popular around the country and far beyond it.

The line includes lots of lingerie types such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. Besides, the new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.

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