Lingerie giant La Senza has chosen Lauren Budd to model for their 2009-2010 Lingerie Lookbook.

This collection is more about negligees, babydolls, teddies and silk nighties than actually corsets, bras and panties. Nevertheless, the lookbook looks very La Senza in its elegance, beauty, feminine chic and subtle sexuality oozing from every lingerie piece presented.

La Senza 09/10 Lookbook is all about satin and silk, sexy vibrant colors and delicate lace embroidery.

From flirty to seductive, from playful to sexy and elegant, you get it all in La Senza 2009-2010 Lingerie Lookbook. We just love it, what do you say?

More from La Senza 2009-2010 Lingerie Lookbook

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In October we reported that iconic French designer Sonia Rykiel teamed up with H & M for a lingerie collection to be debuted December 5, 2009.

While the range hits H & M stores tomorrow, the collection was previewed earlier this week in Paris drawing a lot of attention to a spectacular fashion show.

Riding giant horses, frolicking on silk bed linen and enjoying themselves on swings, models, Lily Cole among them, sported the 50s-style underwear, racy suspenders and sexy negligees.

This is a totally modern, new kind of lingerie look, and when we started to work with Rykiel on it, we just couldn’t stop,” H&M’s creative advisor, Margareta van den Bosch said. “It’s a wonderful highlight of our main collection.”

VIDEO: Sonia Rykiel for H&M

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Lingerie is something women are obsessed with. We can visit dozens stores to find one really special set and never regret spending so much time for all that fuss around the city because the result is worth it!
We need lingerie both physically and emotionally.

Physical reasons of wearing lingerie are quite clear but what about emotional side? There is not much new I can tell you concerning it here as well, for lingerie is something that makes a woman FEEL like a woman.

Sexy, beautiful, smooth, soft… – all these epithets are about lingerie. We love it, we adore it and we can’t imagine our life without it!

But what actually do we know about lingerie? Though it often seems we are aware of everything this is far from being the truth.

The first thing we are going to speak about is the lingerie typology. There are many types of lingerie one should know.

Know more …

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