Undercolors of Benetton new Spring/Summer 2010 lingerie collection looks every inch summer-ready – bright colors, prints, and sport inspiration.

While some designs look sexy and flirty, most of them are sporty and teeny. Still we love the bright cotton pieces and believe they’re the best for hot summer days.

Undercolors of Benetton’s men underwear collection is inspired by sport and perfect for “the rugby pitch” – colored stripes and contrast piping on briefs and trunks.

Women’s line of lingerie and loungewear is presented by vest tops and culottes, roomy trousers and tank tops, as well as panties, nightwear, and bras.

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Enjoy the hot April lingerie sale with Freshpair.com, the largest retailer of men underwear on the web!

This month you can win a $400 wardrobe from Ristefsky Macheda, any Body Wrap product and free Piss and Vinegar underwear. All these three brands have the offers throughout April.

Enter to Win a FREE Pair of Piss & Vinegar Underwear! + FREE Shipping ends 4/30

Win a $400 Ristefky Macheda Wardrobe + FREE Shipping! ends 4/30

Win a Body Wrap item of your Choice (up to a $78 value) + FREE Shipping! ends 4/30

FYI, free shipping to Canada is now available with any $65 purchase!

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Idol of millions, Christiano Ronaldo, has stripped down for Emporio Armani Men’s Underwear campaign. This made us all sigh with admiration as his so-gorgeous abs are shown at their best.

The soccer star has replaced David Beckham who represented the brand since January 2008.

The Portugese hunk is undoubtfully going to keep success of the label and even increase sales as his perfect body and face are something women love watching.

The 24-year-old strikes some poses wearing nothing but Armani underwear and looks more that super-sexy, he looks super-super-super sexy!

Victoria Beckham was also replaced on the position by Megan Fox, Transformers star. See hot Megan here.

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Make Me A Supermodel contestant Jonathan Waud has been named the new face and body of Australia’s men underwear and swimwear brand Ristefsky Macheda.

He’s featured in the company’s latest campaigns sporting swimming trunks and shorts as well as sexy briefs and boxers, though the designs don’t look very much different from the previous collections of RM.

According to Ristefsky Macheda co-founder Stephen Ristefsky, Jonathan is the perfect choice to represent RM as he’s masculine, athletic and has great sex appeal.

When we saw Jonathan we though he was a perfect choice for the new collection. Jonathan has a great look and is a perfect fit for the RM image,” he added.

More Jonathan Waud for RM

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As statistics shows more and more items men tend to adopt into their wardrobes from the women’s ones. We have recently written that some modern men like wearing the thong and it was surprising a bit. And now there is new data showing that men do love tights as well. So, what’s that? Fashion? Change in men’s psychology? Or something else?

There must be other reasons why our men are keen to buy tights. Demand among male shoppers for pantyhose has obviously been soaring over the past five years. And if there is the demand there will always be the supply. So, Selfridges in London, for example, has responded with a range designed exclusively for guysized legs.

The new tights for men, dubbed ‘mantyhose’, are made by lingerie brand Unconditional and are a tough 120 denier thickness. They are made in black, beige and charcoal and cost £70 ($115).

As men explain, mantyhose are mostly worn under suits to keep the legs warm and give the hips and thighs a nice smooth shape.

Know the details…

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Famous lingerie brand 2(x)ist introduces their revolutionary FORM shapewear collection for men this month.

The new pieces are available at select retailers including online ones like Freshpair.com, Barenecessities.com, HisRoom.com, Saks.com, Bloomingdales.com and store retailers like Saks Dept Store and Contour Pouch, UndershirtGuy.com reported exclusively.

According to Jason Scarlatti, Creative Director for 2(x)ist, the FORM collection focuses on underwear styled shapewear instead of popular shapewear tops. Briefs and trunks (selling at apprx. $18.00 and $24.00, respectively) are supplied with a waistband that helps “turn lovehandles into abs.”

Read more …

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This Diesel ad campaign is full of playfulness and at the same time sex appeal.

From singing in front of the mirror and grabbing someone’s butt to serious posing for the camera – this photoshoot seems to incorporate lots of situations and fabulous views the Diesel underwear gives.

The pictures feature both men’s and women’s underwear.

Women’s lingerie is very sensual, coming in tempting hues and designs.

See more…

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Fortunately for us all, science and fashion don’t stay at the same place and develop pretty fast. We are used to see lots of correction lingerie on the market for ladies but there hasn’t been anything for the stronger half of the humanity.

Now everything has changed with the certain designers’ decision to create correction underwear for men to hide their wobbly bits.

Department store Selfridges is reported to start selling Britain’s first range of control pants for men.

The new briefs are created on the basis of ‘compression technology’ which provides men with the chance to improve posture, smooth and lift in all the right places, as well as offer great support ‘down under’.

It is obvious that men have become more conscious about looking slim. Besides, skinny jeans for men are getting more and more fashionable. And I guess the idea of making pants to make a slimmer look for men was somewhere close.

Designers have realized the growing tendency of men to wear skinnier clothes and introduced control pants to their collections. Among those are Equmen and Calvin Klein.

Thus, Equmen’s new precision briefs do streamline the male physique, provide men with a precision-fit pouch, controls body temperature and keeps moisture levels under control.

Know the details…

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As surveys show, sexy men’s lingerie is one of the most widely spread sex fantasies among women. Some men remain pretty conservative in what refers to their lingerie and styles they prefer and trends they follow. On the other hand, some men try to keep the track of latest Fashion Week events to see what’s hot and what’s not in men’s underwear this or that season.

Here are the main men’s lingerie trends for summer 2009

1. Go ethnic

Ethnic motives are really hot in both outer and underwear this year. This trend was first presented on catwalks of S/S 2009 fashion weeks and then entered stores to fascinate fashionistas both in America and Europe.

From Indian red-brown palette with multiple patterns and textures to Roman, Celtic and Greek prints, ethnic patterned lingerie dominates the market this season. Even Dolce & Gabbana caught the ethnic bug and launched their men’s line featuring traditional Italian prints.

Read more

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Good news for those who love Jockey Y-front brief design! The company is celebrating the 75th anniversary of the world’s number-one Y-front by offering bold men to try bright colors in their underwear!

The Jockey Y-Front brief was invented in 1935 and soon became Cooper Underwears (now known as Jockey International) hottest item. This was an important innovation in the history of underwear.

The Y-Front brief got so popular due to the great support it provided for wearers. The support comes, as producers explain, from the seams that run up the front of each leg.

Know more…

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