Newly engaged Megan Fox strips down to sexy lingerie for the new ad campaign to promote Fall/Winter 2010-2011 Emporio Armani Underwear collection.

Just like we told you six months ago, Megan Fox and Cristiano Ronaldo have become new spokespersons for 2010 Emporio Armani jeans and underwear collections replacing David Beckham and his wife Victoria.

The new ad photo features Megan in sexy printed bra and panties set decorated with black lace.

The photo was shot in Los Angeles and will be presented on billboards and online in July. Supersized billboards will go on display in such cities as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
The TV commercial will be released in September.

Cristiano Ronaldo unveiled his new Fall/Winter 2010-2011 Jeans and Underwear photos earlier this week. Both campaigns are shot in black-and-white.

Check out Megan Fox in Spring/Summer 2010 Emporio Armani Underwear ad campaign

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Cristiano Ronaldo, face and body of Emporio Armani Underwear and Emporio Armani Jeans, has presented the new pics from Fall/Winter 2010-2011 ad campaigns.

Joining the Italian brand last season, Ronaldo, 25, still manages to balance his super success career as the captain of the Portuguese football team at 2010 FIFA World Cup and a hot fashion model.

The new campaigns for Fall/Winter 2010-2011 have just been unveiled. The official presentation will be held June 17 in Milan with billboards due to be installed in world’s largest cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo in the next few months.

A short film and online commercial with Cristiano Ronaldo showcasing the underwear and jeans collections will premiere in September this year.

The new campaigns were shot by renowned photographers Mert Alas and Marcus Piggot in Madrid, Spain, and present Cristiano in monochrome pics. His body looks fantastic!

HOT!

Looking forward to the new EA campaign with Megan Fox!

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One of the most popular actresses of the day, Anne Hathaway, who can soon be seen in Valentine’s Day and Alice In Wonderland 3D, covers GQ Magazine’s March 2010 issue wearing nothing but seductive lingerie.. and looking terrific in it!

In the cover spread Anne, 28, dons sexy black corset paired with lace panties and black tights, sexy retro bra in soft pink and absolutely gorgeous black lace bra and panties set.

We love the relax atmosphere of the shoot and the obvious chic vibe of all the photos.

Anne could make a wonderful lingerie model, like Megan Fox, for instance. Do you agree?

See More

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Idol of millions, Christiano Ronaldo, has stripped down for Emporio Armani Men’s Underwear campaign. This made us all sigh with admiration as his so-gorgeous abs are shown at their best.

The soccer star has replaced David Beckham who represented the brand since January 2008.

The Portugese hunk is undoubtfully going to keep success of the label and even increase sales as his perfect body and face are something women love watching.

The 24-year-old strikes some poses wearing nothing but Armani underwear and looks more that super-sexy, he looks super-super-super sexy!

Victoria Beckham was also replaced on the position by Megan Fox, Transformers star. See hot Megan here.

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As we told you in October last year Megan Fox has been named the new face and body of 2010 Emporio Armani Underwear and Jeans campaigns replacing Victoria Beckham who was the brand’s muse last year.

Here are the first pics! Megan, 23, looks awesome in Armani bras and panties for the black and white shots by fashion photographers Mert Alas and Marcus Piggott.

The new ads for Spring/Summer 2010 collection will feature on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo, Armani said.

Megan is young and sexy and has a lot of spirit,” Giorgio Armani added. “Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”

Megan Fox in Armani S/S ads + video

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It’s no secret that a famous and easily recognizable face is the key to a successful ad campaign. Big budget lingerie brands are eager to hire most beautiful Hollywood actors and actresses to cover their advertisement campaigns and speak on behalf of the brand. And believe me, it’s money’s worth.

So here are out top 8 sexiest actors and actresses turned lingerie models:

8. Mark Wahlberg

Even though Mark does not like to be reminded of his ad campaign for Calvin Klein, we’re unlikely to forget his happy smile and his white boxers. Oh, the abs look fantastic, too!

7. Hilary Swank

This Million Dollar Baby has a wonderful body she exposed for racy Calvin Klein ad campaign. Hilary showed her sensual side, and we loved it!

6. Jennifer Love Hewitt

More actors turned lingerie models

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Megan Fox will replace Victoria Beckham as the Emporio Armani Underwear model, WWD.com reported exclusively.

The new ads featuring the steaming Transformers: Revenge Of The Fallen beauty will start running worldwide in January 2010, the same time with the ads featuring new Emporio Armani Men’s Underwear model Cristiano Ronaldo.

Even though Megan, 23, and Cristiano replaced David Beckham and his wife Victoria, the new spokespersons will not appear in the lingerie ads together, the source revealed. ALAS!

Just like Ronaldo, Fox will not only grace all lingerie ads for Spring/Summer 2010 collection but will also be featured in all Armani Jeans ads for the same season.

Learn More

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Nowadays it’s hard to find a lingerie collection without a couple of corsets or corset and panty sets. Corsets do look sexy.

Corsets were invented in France in the 16th century and were originally quilted waistcoats, worn by French women as an alternative to stiff corsets or stays.

They were only quilted linen, laced in the front, and un-boned. This garment was worn on informal occasions, while stays were worn for court dress. By the end of the century stays fell out of fashion and were fully replaced by corsets.

Later corsets became hugely popular with men but they claimed they weren’t wearing them for aesthetic purposes but rather to soothe back pain.

Even now, corsets can be worn by both men and women for fashion and medical purposes.

As some sources claim, in recent years the term “corset” has also been borrowed by the fashion industry to refer to tops which mimic the look of traditional corsets without actually slimming or shaping the body.

Check out our gallery of celebrities who love wearing corsets both as lingerie and glam chic wear.

Ultimo face Melanie Brown, aka Mel B from Spice Girls, wore a sequined bright pink corset for Ultimo’s 10th birthday celebration on September 1, 2009. She paired the lingerie piece with black leggings and black boots looking pretty glam in the ensemble.

Jennifer Love Hewitt looks super corset sexy during the photoshoot for FHM Germany September 2009 issue. The black corset looks like a stay while the satin black and blue corset top is definitely more flirty and modern.

See more celebrities in corset…

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