S/S 2010 lingerie must-have – conical bra

The 1950s style is officially back! According to lingerie market experts and judging by the sales, next spring/summer season is all about conical bras that were first presented by Jane Russell and Marilyn Monroe in early 1950s.
This trend has been neglected for quite a long time and was only revived for a while in 1980s. Madonna’s infamous cone bra is a vivid example of the renaissance.

Anyway, the trend is back to store racks after fashion extravagances like Jean Paul Gaultier and Dolce & Gabbana used the coned shaped bras in their latest Spring/Summer 2010 collections, though as a part of outerwear, this time.
Even though now it’s absolutely ok to wear a bra as a piece of outerwear these days (thinking Lady GaGa), sales of conical bras as a piece of lingerie witness an obvious boost, too.














