Natalia Vodianova looks gorgeous on Etam adverts for Spring-Summer 2010. The model wears beautiful but simple designs specially created to spice up the nights.

And she doesn’t only model these designs, she creates them herself! It turns out that Natalia goes in the footsteps of Dita Von Teese who also works on glamorous and hot lingerie.

Natalia’s designs for Etam look nice and sexy but there is nothing very special or extraordinary. Just pure sophistication.

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One of the most popular actresses of the day, Anne Hathaway, who can soon be seen in Valentine’s Day and Alice In Wonderland 3D, covers GQ Magazine’s March 2010 issue wearing nothing but seductive lingerie.. and looking terrific in it!

In the cover spread Anne, 28, dons sexy black corset paired with lace panties and black tights, sexy retro bra in soft pink and absolutely gorgeous black lace bra and panties set.

We love the relax atmosphere of the shoot and the obvious chic vibe of all the photos.

Anne could make a wonderful lingerie model, like Megan Fox, for instance. Do you agree?

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Red lingerie is the hottest according to many men and this idea might have been in the designer’s mind when the Fleur Lingerie collection for Spring 2010 was being created. But when red is mixed with purple it loses much of its appeal.

This combination has almost ruined the attraction of the Fleur range. We can’t say the pieces are not beautiul. To some extent, they are pretty. But they aren’t glamorous or sexy-looking. The ensembles themselves look nice, however, the combination of colors spoils the deal.

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Inception star Talulah Riley flaunts her toned body in irresistible lingerie in the March 2010 issue of Esquire Magazine UK.

The sultry magazine shoot shows her in barely-there black set, nude retro set and sexy camisoles.

Talulah, 24, who debuted in UK’s St Trinian’s series shows in this shoot how much she’s grown ditching her school-girl image for a more vamp one.

And we love it! You?

Every girl has days when she wants no more silk, lace and satin, when she needs naturalness and comfort. And often cotton is the only option that can provide you with softness and comfort.

United Colors of Benetton have created a range of underwear that is made of 100% cotton. It feels great and looks nice.

The collection includes usual lingerie ensembles and sleepwear ones. Soft hues and simple little patterns look beautiful and non- aggressive. Perfect for quiet nights!

Start your special V-Day celebration in something extraordinary original and sexy like Agent Provocateur lingerie!

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Peaches Geldof has grown up already and she looks perfect and sexy in her underwear. This characterics of hers have been used by Miss Ultimo brand in a new photo shoot that is aimed at teenagers.

The 20-year-old girl poses freely donning nothing but hot ensembles, high heels and ankle socks. She lies provocatively on her back, holds on to the pole of a bumper car and looks really sexy, not like a teenage girl should look.

Peaches, who is the face and body of the Miss Ultimo lingerie brand, represents the new ‘Carousel collection’ for spring and summer 2010. And the name of the range gave the hint to photographer on where to take the pictures.

The lingerie does look good but it loses on the colorful background. By the way, tattoos are cool!

Peaches said:

I’m loving working with Miss Ultimo, and had fun modelling their unique designs. The underwear is flirty and fun, yet comfortable and it fits perfectly – the Carousel Collection is my favourite yet.’

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Victoria’s Secret have been working on new lingerie pieces to present in Spring-Summer season 2010. Some are ready and shown here modelled by new VS Angel Doutzen Kroes.

The pieces look beautiful and feminine. Various fabrics are used: from soft and comfortable cotton to chic and sexy silk. Designs are also diverse so that every woman could find something for herself.

The colors are mostly soft and restrained but some are vibrant and catchy. Flower and butterfly patterns make the ensebles look more womanly.

Doutzen looks pretty and natural wearing the lingerie sets.

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Redheads are very popular now, for example Karen Elson who has replaced gorgeous Angelina Jolie as the spokesperson for St.John.

Polish Elle features another fabulous-looking model with fiery-red hair – Sonia. The girl rocks sexy and feminine pieces notable for their soft hues and ruffles.

Suspenders, stockings, furs and high-waisted hotpants are super-trendy and uber-hot this season.

Photographer: Mateusz Stankiewicz.

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Paris Hilton who has a really poor talent in acting and singing seems to have a gift in designing. The hotel heiress already has her own ranges of shoes, including bridal footwear, fragrances, handbags, clothes, sunglasses and hair extentions. And now she is planning to create for swimwear and lingerie market.

The socialite who is comparatively flat-chested claims she has designed a perfect push-up bra that will help girls like her to enhance the feminine assets. The idea to make such a bra came to Paris because she wanted to have more curves but was afraid of surgery.

She says:

In my lingerie line, I have a bra that I designed for flat-chested girls and it makes your boobs look huge! People think it’s fake boobs. Everyone’s like, ‘Did you …?’ I’m like ‘No!’ It makes me look like a double-D. I’m flat chested compared to most girls in Hollywood.”

The line is to hit the shelves in the late 2010.