Newly engaged Megan Fox strips down to sexy lingerie for the new ad campaign to promote Fall/Winter 2010-2011 Emporio Armani Underwear collection.

Just like we told you six months ago, Megan Fox and Cristiano Ronaldo have become new spokespersons for 2010 Emporio Armani jeans and underwear collections replacing David Beckham and his wife Victoria.

The new ad photo features Megan in sexy printed bra and panties set decorated with black lace.

The photo was shot in Los Angeles and will be presented on billboards and online in July. Supersized billboards will go on display in such cities as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
The TV commercial will be released in September.

Cristiano Ronaldo unveiled his new Fall/Winter 2010-2011 Jeans and Underwear photos earlier this week. Both campaigns are shot in black-and-white.

Check out Megan Fox in Spring/Summer 2010 Emporio Armani Underwear ad campaign

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Idol of millions, Christiano Ronaldo, has stripped down for Emporio Armani Men’s Underwear campaign. This made us all sigh with admiration as his so-gorgeous abs are shown at their best.

The soccer star has replaced David Beckham who represented the brand since January 2008.

The Portugese hunk is undoubtfully going to keep success of the label and even increase sales as his perfect body and face are something women love watching.

The 24-year-old strikes some poses wearing nothing but Armani underwear and looks more that super-sexy, he looks super-super-super sexy!

Victoria Beckham was also replaced on the position by Megan Fox, Transformers star. See hot Megan here.

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Megan Fox will replace Victoria Beckham as the Emporio Armani Underwear model, WWD.com reported exclusively.

The new ads featuring the steaming Transformers: Revenge Of The Fallen beauty will start running worldwide in January 2010, the same time with the ads featuring new Emporio Armani Men’s Underwear model Cristiano Ronaldo.

Even though Megan, 23, and Cristiano replaced David Beckham and his wife Victoria, the new spokespersons will not appear in the lingerie ads together, the source revealed. ALAS!

Just like Ronaldo, Fox will not only grace all lingerie ads for Spring/Summer 2010 collection but will also be featured in all Armani Jeans ads for the same season.

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Having modeled for Emporio Armani underwear for two years, David Beckham came up with the idea to design men’s underwear under his own brand.

David teamed up with Adidas for Fall/Winter 2010 Adidas Originals by Originals underwear collection, WWD.com revealed.

David enjoyed modeling for Armani immensely,” The Sun reported. “But now he wants to branch out on his own. The pants he modeled became a runaway success and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items.”

For his line Beckham partnered with Undefeated sneaker boutique owner James Bond to present a collection featuring updated American sportswear as well as reinterpretations of Adidas’s iconic styles.

If you intend to see David model his own designs in the new ad campaign, get ready for a major lingerie disappointment as he won’t grace the campaign.

Beckham is still an official face of Emporio Armani Men’s Underwear but as soon as January 2010 he’ll be replaced by his major soccer competition Cristiano Ronaldo as the new official face and body of the campaign.

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David Beckham is soooo last season!
It has been reported that Real Madrid soccer star Cristiano Ronaldo has replaced David Beckham as the face of Emporio Armani Men’s Underwear campaign.
Ronaldo will be featured in Spring/Summer 2010 ad campaigns for EA underwear and Armani Jeans.
David Beckham became the Emporio Armani spokesperson in January 2008.
Tell us, are you excited to see Cristiano in underwear ads?

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What a gorgeous body! What horrible hair!

David Beckham presented his new 6-story huge billboard on the Selfridges department store in London to promote Emporio Armani Fall/Winter 2009-2010 Underwear line.

Davis stroke a number of sexy poses wearing nothing but EA briefs. Cool abs, right? His images look sexy but for too much baby oil and absolutely horrible gelled hair.

You know, I still don’t get why he had that rope with him in the pics.

More sexy David for EA…

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