Megan Fox will replace Victoria Beckham as the Emporio Armani Underwear model, WWD.com reported exclusively.

The new ads featuring the steaming Transformers: Revenge Of The Fallen beauty will start running worldwide in January 2010, the same time with the ads featuring new Emporio Armani Men’s Underwear model Cristiano Ronaldo.

Even though Megan, 23, and Cristiano replaced David Beckham and his wife Victoria, the new spokespersons will not appear in the lingerie ads together, the source revealed. ALAS!

Just like Ronaldo, Fox will not only grace all lingerie ads for Spring/Summer 2010 collection but will also be featured in all Armani Jeans ads for the same season.

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Having modeled for Emporio Armani underwear for two years, David Beckham came up with the idea to design men’s underwear under his own brand.

David teamed up with Adidas for Fall/Winter 2010 Adidas Originals by Originals underwear collection, WWD.com revealed.

David enjoyed modeling for Armani immensely,” The Sun reported. “But now he wants to branch out on his own. The pants he modeled became a runaway success and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items.”

For his line Beckham partnered with Undefeated sneaker boutique owner James Bond to present a collection featuring updated American sportswear as well as reinterpretations of Adidas’s iconic styles.

If you intend to see David model his own designs in the new ad campaign, get ready for a major lingerie disappointment as he won’t grace the campaign.

Beckham is still an official face of Emporio Armani Men’s Underwear but as soon as January 2010 he’ll be replaced by his major soccer competition Cristiano Ronaldo as the new official face and body of the campaign.

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David Beckham is soooo last season!
It has been reported that Real Madrid soccer star Cristiano Ronaldo has replaced David Beckham as the face of Emporio Armani Men’s Underwear campaign.
Ronaldo will be featured in Spring/Summer 2010 ad campaigns for EA underwear and Armani Jeans.
David Beckham became the Emporio Armani spokesperson in January 2008.
Tell us, are you excited to see Cristiano in underwear ads?

Related posts

• Megan Fox – new Emporio Armani Underwear model (1)
• David Beckham launches underwear line (0)
• David Beckham’s new ads for Emporio Armani (0)
• Christiano Ronaldo – New Armani Stud (0)
• Top 8 actors turned lingerie models (0)