Making headlines for her romance with soccer superstar Cristiano Ronaldo, the Russian lingerie model Irina Shayk donnes sheer lingerie for the August edition of GQ South Africa.

Irina Shayk is practically topless on the cover of South African GQ, so it became instantly newsworthy and I couldn’t pass it over. But you should know that there’s more to the sexy model than her “outside beauty.” In fact, Irina believes a woman’s inside beauty is the most beautiful beauty of all. She tells the magazine:

Every woman can feel beautiful. Even if she doesn’t look too pretty, when she starts to talk then people will see her beauty inside and after that they’ll see her beauty outside, too. The two work together.

Check out Irina Shayk’s interview and pics in GQ South Africa

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Newly engaged Megan Fox strips down to sexy lingerie for the new ad campaign to promote Fall/Winter 2010-2011 Emporio Armani Underwear collection.

Just like we told you six months ago, Megan Fox and Cristiano Ronaldo have become new spokespersons for 2010 Emporio Armani jeans and underwear collections replacing David Beckham and his wife Victoria.

The new ad photo features Megan in sexy printed bra and panties set decorated with black lace.

The photo was shot in Los Angeles and will be presented on billboards and online in July. Supersized billboards will go on display in such cities as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
The TV commercial will be released in September.

Cristiano Ronaldo unveiled his new Fall/Winter 2010-2011 Jeans and Underwear photos earlier this week. Both campaigns are shot in black-and-white.

Check out Megan Fox in Spring/Summer 2010 Emporio Armani Underwear ad campaign

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Cristiano Ronaldo, face and body of Emporio Armani Underwear and Emporio Armani Jeans, has presented the new pics from Fall/Winter 2010-2011 ad campaigns.

Joining the Italian brand last season, Ronaldo, 25, still manages to balance his super success career as the captain of the Portuguese football team at 2010 FIFA World Cup and a hot fashion model.

The new campaigns for Fall/Winter 2010-2011 have just been unveiled. The official presentation will be held June 17 in Milan with billboards due to be installed in world’s largest cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo in the next few months.

A short film and online commercial with Cristiano Ronaldo showcasing the underwear and jeans collections will premiere in September this year.

The new campaigns were shot by renowned photographers Mert Alas and Marcus Piggot in Madrid, Spain, and present Cristiano in monochrome pics. His body looks fantastic!

HOT!

Looking forward to the new EA campaign with Megan Fox!

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Megan Fox will replace Victoria Beckham as the Emporio Armani Underwear model, WWD.com reported exclusively.

The new ads featuring the steaming Transformers: Revenge Of The Fallen beauty will start running worldwide in January 2010, the same time with the ads featuring new Emporio Armani Men’s Underwear model Cristiano Ronaldo.

Even though Megan, 23, and Cristiano replaced David Beckham and his wife Victoria, the new spokespersons will not appear in the lingerie ads together, the source revealed. ALAS!

Just like Ronaldo, Fox will not only grace all lingerie ads for Spring/Summer 2010 collection but will also be featured in all Armani Jeans ads for the same season.

Learn More

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Having modeled for Emporio Armani underwear for two years, David Beckham came up with the idea to design men’s underwear under his own brand.

David teamed up with Adidas for Fall/Winter 2010 Adidas Originals by Originals underwear collection, WWD.com revealed.

David enjoyed modeling for Armani immensely,” The Sun reported. “But now he wants to branch out on his own. The pants he modeled became a runaway success and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items.”

For his line Beckham partnered with Undefeated sneaker boutique owner James Bond to present a collection featuring updated American sportswear as well as reinterpretations of Adidas’s iconic styles.

If you intend to see David model his own designs in the new ad campaign, get ready for a major lingerie disappointment as he won’t grace the campaign.

Beckham is still an official face of Emporio Armani Men’s Underwear but as soon as January 2010 he’ll be replaced by his major soccer competition Cristiano Ronaldo as the new official face and body of the campaign.

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David Beckham is soooo last season!
It has been reported that Real Madrid soccer star Cristiano Ronaldo has replaced David Beckham as the face of Emporio Armani Men’s Underwear campaign.
Ronaldo will be featured in Spring/Summer 2010 ad campaigns for EA underwear and Armani Jeans.
David Beckham became the Emporio Armani spokesperson in January 2008.
Tell us, are you excited to see Cristiano in underwear ads?

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