Triumph lingerie presents their brand new correction underwear collection for Fall/Winter 2010-2011. The beautiful shots from the ad campaign stress the lingerie, not the body like many other adverts do.

High waist panties and gorgeous bodysuits look wonderful and hardly ever remind of shapewear at all. Very feminine, very beautiful and sophisticated – exactly what we’ve been expecting from Triumph.

See more shots below and tell us what you think about the company’s new collection!

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Popular US brand Slimpessions that produces slimming lingerie for women, has announced its decision to enter the UK lingerie market and reach out to the rest of Europe with the help of La Donna Vera, Slimpressions’ UK distributor.

Slimpressions shapewear is known for its effective yet comfortable designs that are made to be worn on daily basis to “contours a woman’s arms and back while slimming down her midriff bulge.”

Know more…

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Spanx presented a new body shaping collection “Dessert of Shapewear”! The U.S. brand has teamed up with one of the most exclusive one – Haute Contour for the line.

That’s a new development level for Sara Blakely’s company.

The collection turned to be mixed with mesh, lace, sheer fabrics, and scallops. Having a piece of the collection emerged from under the clothes, you don’t feel confused as some of the Haute Contour pieces (like worn by the model Couture Camisole that is under the price of $198) are aimed to be shown.

The admirer of the comfortable underwear, Gwyneth Paltrow, has already appraised the collection.

Find more in Spanx

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This is a revolutionary approach in undergarment sphere.

MySkins released their unique line of nude lingerie that absolutely (or nearly absolutely) matches your skin tone so that it gets invisible under your clothes as if you’re wearing nothing at all.

People must see you, not your underwear, right?

The new line of lingerie comes in twenty different shades of nude, so there is one to match every skin tone. It is designed to disappear completely under clothing – no more panty lines, no more bra show.

The company presents 20 skin tone colors you can choose from to find a perfect match for your personal skin color. The company recommend you hold the color card to your untanned hip and thigh area for the best match.

See more …

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Men wear bras, that’s a fact though women might find it somewhat strange.

The matter is, male bra that’s often referred to as “a bro” and a woman’s bra have a lot in common, they both are supposed to support. A significant difference is that one of main’s purposes of a male’s bra is to flatten, and a rare girl would choose this reason for wearing a bra (remember what girls wear push ups for?)

Anyways, another word for a male’s bra is a compression bra (vest) or a gynecomastia vest, and there are two main categories of men who can go for wearing the bra.

Some men who’ve developed breasts because of obesity or muscular development or gynecomastia (the development of abnormally large mammary glands in males resulting in breast enlargement) wear bras to flatten breasts and flatter their appearance.

The other category of men wears bras for the purpose of cross-dressing when we talk about transvestic fetishism or feminization.

No mater what the reason is, a male bra is another item of men’s lingerie, though unlike some others, it’s pretty optional.

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I hope this really works! It is reported that a range of underwear that reduces cellulite has been invented.

The SCALA anti-cellulite underwear line is called “Bio-Fir Anti-Cellulite” and is now on sale at John Lewis.

There are two styles which are quite cheap and those who suffer the cellulite problem can purchase them for £25 and £30 respectively.

According to the information provided the fabric of the lingerie contains crystals that emit infra-red rays to stimulate blood flow and melt away the fat and toxins that cause cellulite.

But the results are temporary and if you gain weight later you should wear the lingerie again.

Independent tests have revealed that 82 per cent of women who wear the underwear every day for a month notice their cellulite reduced and lose inches around their stomach, hips and thighs.

“Between 80 and 90 per cent of women have cellulite somewhere on their body which is why there is such a huge market for potions and lotions in the category,” said Helen Spencer, a John Lewis customer.

“We are approached very regularly with products promising the kind of results women want, but which haven’t stood up to scrutiny.

“This is where SCALA’S range is different – it does exactly what it says on the tin.”

If this all is true the demand will be unlimited!

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