Just a few days ago we wrote about Kelly Brook fronting Ultimo campaign but already today we have to inform you that Kelly will no longer represent the lingerie brand.
It is a great loss for the firm but maybe Kelly has found a more interesting deal. Miss Brook signed a six-figure contract with Ultimo at the beginning of the year and later on was announced as the brand’s new ambassador.
At the time Michelle Mone, the creator of Ultimo, described Miss Brook as a ‘natural beauty’ who is ‘effortlessly sexy, making her the perfect choice for Ultimo’.
Kelly also seemed to like the work a lot. She praised the products of the brand saying:
A good bra is so important for ensuring you get the right support. It’s unbelievable how few women get measured on a regular basis. Also if you’re a bigger cup like me, you need the correct support.”
And once she said:
Most people are losing their lingerie campaigns at 30, not getting new ones.’
However, for some reason Miss Brook decided to quit the job. Ultimo prefer not to give many comments on the topic but a source close to Brook said:
ltimo are not happy that Kelly has left because they knew that she was the perfect signing. She is girl next door, pretty with a figure to die for and she looks great in their lingerie.’
Ultimo representative said:
The decision to leave was by mutual agreement’.
Although Kelly does not work for the lingerie label any longer the adverts for their summer 2010 collection will be used widely to promote the company products.
We now wonder who is to be the next model to showcase the lingerie.
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