Australian women dream of minimizer bras
According to the research, more and more Australian women, up to 40% to be exact, now buy bras with a cup size of DD or higher.
Different suppliers name different bestseller bras but some say to meet the customers’ demands they even have to introduce J and K cups.
Triumph managing director David Gow said 55% of the women’s underwear manufacturers’ sales were of cups D and larger – a 10% increase from five years ago.
Experts blame the cleavage boost on obesity, contraceptive pills and artificial hormones (artificial oestrogens).
They also say, the bigger the bust the less time women spend on sports and exercising, this, in its turn, boosts bust growth and obesity.
Victoria Jubb, fitting specialist of Bra company Eveden Australia, said obesity contributed significantly to the expanding chest sizes but the number of small-figured women with large breasts is also growing. Eveden’s top-selling size is a 10G.
The big bust tendency contributes to the growth of breast reduction surgery in Australia. The number of women turning to this procedure has doubled in the past decade, doctors say.
A way to avoid surgery is to use the minimizer bra that’s been introduced by Triumph.
“When I launched my first lingerie collection 10 years ago, 10-14B used to be our bestsellers by a mile,” said Bruno Schiavi, co-creator of the new bra. “Now, our bestsellers are 12-16C, and 16D and 16DD.”
Related posts
Follow Us
Become a Fan on Facebook
..
Very pretty. The lingerie and the girl too,
but why does the model qualify as a plus size?
Because she is busty does not make her a
plus size. Or maybe it does. She is not
a queen size, at any rate, yet only a few
queen size lingerie pieces have I seen on
my continuous rambling through the online
stores. Specifically, she does not have
the caboose for a plus size model, unless
the designer is using heighth as a plus.