Asda ends deal with Katie Price
They’ve been working together for three years but looks like Katie Price’s big cup bras have fallen out of customers’ favor.
Asda has decided not to ink a new deal with Katie (aka Jordan) after the contract ends this year.
Asda has stuck by Katie for the last three years but the time has come to move on,” The Mirror quoted an insider as saying. “To be frank, she hasn’t emerged from her divorce from Peter Andre with that much dignity and her range hasn’t been selling as well as it has been, even though it’s been discounted. No one’s contract is set in stone as we constantly evolve ranges depending what our customers want to see in store.”
Katie’s camp don’t take the issue close to heart, either.
The contract had come to its natural end. We’re currently in negotiations for a new deal for her lingerie range,” they said.
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