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Agent Provocateur’ model army to promote the new line

Category: Sexy lingerie September 17th, 2009
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I find the promotion absolutely fantastic! Nothing has been even similar to that before and all those who saw the march of terrific-looking models dressed in underwear would remember it for long.

agent povocateur selfridges march 1

Agent Porvocateaur’s models stopping the traffic along the way on London’s Oxford Street were wearing thigh-high boots, zip-up pants, braces and bras, topped off with aviator sunglasses and caps. Everyone including bus drivers stared the group of sexy-looking girls in huge amazement.

agent povocateur selfridges march 2

The models were described as the AP Super Army. They were to promote Agent Provocateur’s New World Order campaign and Nikita range of underwear including the £75 ($124) push-up bra.

agent povocateur selfridges march 3

Besides the promotion the label releases new advertising posters featuring 13 different super hero style characters dressed in the company’s trademark raunchy styles.

The company knows how to survive during the recession and this new surprising march is just another example of that. By the way, Agent Provocateur seems to be recovering from the economic depression as it announced an annual eight per cent boost in sales back in March.

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