David Beckham launches underwear line
Having modeled for Emporio Armani underwear for two years, David Beckham came up with the idea to design men’s underwear under his own brand.
David teamed up with Adidas for Fall/Winter 2010 Adidas Originals by Originals underwear collection, WWD.com revealed.
David enjoyed modeling for Armani immensely,” The Sun reported. “But now he wants to branch out on his own. The pants he modeled became a runaway success and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items.”
For his line Beckham partnered with Undefeated sneaker boutique owner James Bond to present a collection featuring updated American sportswear as well as reinterpretations of Adidas’s iconic styles.
If you intend to see David model his own designs in the new ad campaign, get ready for a major lingerie disappointment as he won’t grace the campaign.
Beckham is still an official face of Emporio Armani Men’s Underwear but as soon as January 2010 he’ll be replaced by his major soccer competition Cristiano Ronaldo as the new official face and body of the campaign.
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