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2(x)ist shapewear collection for men

Category: Mens underwear August 15th, 2009
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Famous lingerie brand 2(x)ist introduces their revolutionary FORM shapewear collection for men this month.

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The new pieces are available at select retailers including online ones like Freshpair.com, Barenecessities.com, HisRoom.com, Saks.com, Bloomingdales.com and store retailers like Saks Dept Store and Contour Pouch, UndershirtGuy.com reported exclusively.

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According to Jason Scarlatti, Creative Director for 2(x)ist, the FORM collection focuses on underwear styled shapewear instead of popular shapewear tops. Briefs and trunks (selling at apprx. $18.00 and $24.00, respectively) are supplied with a waistband that helps “turn lovehandles into abs.”

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Moreover, the company’s goal was to create an affordable collection for the lingerie market.

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The first concept waistbands became available in late July and the rest of the collection are available this month.

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