Vintage Lingerie Ads
Lingerie ads are made to show the product at its best showing off the fit and design on the live model with the description of new features and properties of the product. Today lingerie ads bear laconic slogans and mostly rely on models’ performance and the photo shoot setting and unifying theme. But back in the days lingerie ads used to tell little stories about the product along the slogans and promises.
Name: Star Flower
Reward: Just wearing it!
Distinguishing characteristics: Circular stitched cups in pretty petal pattern. Twin elastic bands beneath cups. Upper bands adjust to make bra feel like custom-made. Lower bands make bra breathe with wearer.
Physical description: White broadcloth. A, B, C cups. 2.50.
Last seen: In stores everywhere. Looking ravishing.
World’s Shortest Nightie
“…a nightie that prevents ‘cold shoulders’ and little else!”
anybody can look better, feel better, wear clothes better, get around better, do bigger and better things, all by placing the body under the slimming, trimming, soothing, smoothing influence of a Jantzen girdle or panty-girdle. Jantzen came in light-as-air, pleasant-to-wear, elastic, yarn fabrics…they stay up at the top, down at the bottom without pinching, binding or twisting…they’re as flexible as your young bones…and they’re at most stores.
Du Pont Nylon
“You can read about women who are unforgettable, disarming, and a not-so-quiet sensation, or, become one by wearing new MYSTRECE. If you dipped your legs in liquid chiffon you’d get the fit, the look, the utter cling of MYSTRECE. And for pennies more you get the Hanes exclusive: No run can grow past the nude heel and demi toe.” – sounds quiet promising.
If nature didn’t, Warner’s will!
“The lift that never lets you down”
VALENTINO world famous couturier, designs an underfashion collection with you in mind.
So light, so airy – never clingy or clammy. You’ll be so much cooler when your skin feels the all-day freshness of absorbent Spun-lo undies.
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