Versace Launches Beachwear and Underwear Collections for Spring Summer 2013
Versace unveiled the Versace Underwear and Versace Beachwear SS13 for men and women featuring iconic elements of the brand such as the Medusa logo, the Greek key motif and signature prints all re-interpreted to create a range of modern underwear and beachwear. The Women’s Versace Underwear and Versace Beachwear collections were conceived as a celebration of colour and print and both characterize the Versace woman on every level.
Donatella Versace launches a Underwear and Beachwear collection for SS 2013
Donatella Versace says:
I am thrilled to be offering Versace Underwear and Versace Beachwear as complete collections. Both are unmistakably Versace and are designed for women and men who want to look and feel bold and sexy.”
The Women’s collections are a celebration of color and print both characterising the Versace woman on every level while the men’s are composed of classic masculine shapes which have been reworked using iconic Versace prints and modern materials.
Introduced during the Versace Men’s spring/summer 2013 fashion show in Milan, the Versace Underwear and Beachwear collections are composed of classic masculine shapes which have been reworked using iconic Versace prints and modern materials.
The packaging for Versace Underwear was art directed by Giovanni Bianco and features photography by Mert Alas and Marcus Piggott. Candice Swanepoel and Ryan Barrett were selected as the respective faces of the inaugural Versace Underwear women’s and men’s packaging.
Versace Underwear and Versace Beachwear will be available in Versace boutiques and specialty stores worldwide from January 2013.
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