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Paloma Faith Designs Lingerie Collection for La Senza to Benefit Breast Cancer Care

Category: Lingerie news August 2nd, 2011
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Paloma Faith Designs Lingerie Collection for La Senza to Benefit Breast Cancer Care

UK singer and actress Paloma Faith is about to launch her lingerie collection with a Canadian lingerie brand La Senza to benefit Breast Cancer Care. With 50,000 people diagnosed with breast cancer annually only in UK Faith feels it is important to help those who’s in need of support in surviving cancer. A donation from each purchase will go to Breast Cancer Care where people with breast cancer can turn for emotional help.

Paloma Faith said that her lingerie collection was inspired by “luxurious 1940s style” so the collection will have a vintage vibe and retro glamor in it. The styles that can be expected are sleepwear, play suits, knickers, and bras.

I’m really excited about my range of lingerie that I’ve designed for Breast Cancer Care this year. I’ve gone for a luxurious 1940s style and I can’t wait for you all to see it! It’s going to hit La Senza stores in October and every penny we raise will be used to help people affected by breast cancer,

said Faith. The lingerie collection will be available in top 30 stores as well as online from October, 1st, a breast cancer awareness month. Each year lingerie companies donate their proceeds to aid in raising breast cancer awareness and help those affected by it. You too can help by purchasing something from this collection or other brands that will campaign to aid in breast cancer research.

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