Palmers Spring/Summer 2011 Lingerie Ad Campaign
Palmers’ new Spring/Summer 2011 Lingerie Ad Campaign is all white and black with occasional pops of light blue and pink. The collection is showed off by Petra Silander. The collection features basic lingerie sets in basic colors, comfy, sexy and simple. Lace panties and detailing in sets adds sensuality to these every day things.
The collection also includes loungewear including men’s pajamas and swimwear, which, by the way, looks really interesting. I really like the simplicity and style of Palmers lingerie. It’s wearable with any clothes and it’s comfortable without being too plain. It is sexy and suitable for daily wear, exactly what a modern woman needs. The collection’s notable items are the black lingerie set with plunge bra and lace knicker and white set printed with pink ornaments and trimmed with big lacy scallops.