Mother and Her 19-year-old Daughter Model Lingerie
The latest advertisement campaign for The Lake And Stars underwear featured a mother and a 19-year-old daughter wearing sexy lingerie and poinge provocatively. It raises a lot of discussions over this campaign: whether it is absurd, provocative or sexy.
New York based lingerie and swimwear brand owned by Maayan Zilberman Nikki Dekker, shot an ordinary family- a mother and a daughter in the advertisement campaign. They live next door to company’s co- owner Maayan Zilberman in Brooklyn, New York and that’s how she noticed this couple.
Maayan explained how it came about:
A lot of the themes that we’re dealing with are about psychology between women as they’re growing up and dealing with family politics or women in the workplace
There’s no shock value here. We’re not trying to make people feel uncomfortable in order to provoke dialogue. We’re just trying to confront some of these issues that I think people aren’t really talking about so much
In M. Zilberman’s opinion the objective of this campaign is to raise discussions about how younger generations of women relate to older generations and vice versa. But maybe she simply wants people to see the photographs of 2 women with a 20-year-age difference and decide who is sexier.