Michelle Obama Spends $50,000 on lingerie Shopping
Michelle Obama, the First Lady of the United States, made a contribution in the amount lingerie brand Agent Provocateur sales by a shopping tour last year. of $50,000 to UK
As it was reported, Mrs. Obama had the part of Madison avenue closed while she took a shopping trip in the lingerie boutique for as much as $50,000. This shopping voyage increased the company’s sales by more than 12 percent.
The Telegraph newspaper reports that Michelle Obama along with the Queen of Qatar- Sheikha Mozah- pushed the company’s trade “across eight weeks from November 27 up 8.1pc on a like-for-like basis and 15.2pc overall.” So, according to the newspapers during the last 43 weeks the sales “has been up 12.5 percent on a like-for-like basis and 21.6 percent overall”.
Gary Hogarth, Agent Provocateur CEO, didn’t confirm that Mrs. Obama is company’s client, however he proved that lately company gained some “unexpected famous names” in the United States.
The popular male performers Beyonce Knowles and Christina Aguilera have been also seen in Agent Provocateur’s stores during the recent months. They supposedly purchased French lace nighties for $1,990 each.
Mrs. Obama’s shopping trip won’t definitely be unnoticed by the critics who already accused her in love for the luxury items. For example, the First Lady’s cobalt blue Barbara dress that she wore for the State of the Union address the last week, was priced for nearly $2,000.
Agent Provocateur was created in 1994 by Vivienne Westwood’s son- Joseph Corré and his then-wife. Label has the impressive list of celebrity clients throughout the world. Lately the company announced that the expansion on US market is underway and is already outpaces UK ones. The Business Week reported that Agent Provocateur’s annual sales are equal to $40million, with a 9 percent sales increase on the US market this year. As for the next year, the label is planning to increase worldwide stores amount from 54 to 100 during the next three years, including 11 new retailers in the US.