Man models lingerie
Photos of Serbian- born male model Andrej Pejic in push-up bra proves that even flat- chested man can get a serious cleavage
Instead of choosing a curvy female model for promoting its push- up bra, Dutch department store Hema provoked by its model choice and made male model Andrej Pejic the face of its push-up bra campaign.
This is not his first experience of transformation into woman: he looks stunning on the catwalk in Jean Paul Gaultier and Marc Jacobs womenswear. So, the choice of the 20-year-old model is quiet reasonable, besides Pejic make headlines with every ad campaign he does. And his obvious lack of cleavages clearly proves that with Hema’s new bra even the flattest chest can become curvy. According to company, Mega Push- Up Bra can increase you bust by 2 cups, in case with Pejic, his chest augmented up to a B- cup.
Andrej Pejic described participating in the campaign as a “money job”.
The campaign immediately raised a huge wave of responses on Twitter in the Netherlands:
That HEMA campaign is brilliant: Andrej Pejic sporting a push-up bra?! If a man looks good in that bra, it must be good stuff.”
Super BIG UP to Dutch department store HEMA for doing a push up bra campagne [sic] with Adrej Pejic!”
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