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Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

Ultimo's first face since October 2011 Luisana Lopilato poses seductively for the upcoming lingerie campaign revealing Ultimo's Valentine Day collection.

Category: Lingerie news January 25th, 2012
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Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

The blonde actress with Argentinean roots, Luisiana Lopilato, became Ultimo’s first face in October of the previous year. And since then the brand had a 37 percent sales increase, which is partly attributed to Lopilato’s effect. Michelle Mone, CEO of Ultimo, who was awarded an OBE for the services to business back in 2010, thanked Luisana along with other former Ultimo models- Tamara Ecclestone and Amy Childs and promised the year 2012 to be even bigger.

Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

She said:

This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.”

Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

Mone also added:

Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal. It took me a long time to get her but I refused to give up.”

Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

The 24-year-old Luisana who has more than a million followers on Twitter, participated in the photoshoot for the upcoming Valentine’s Day campaign. The Valentine’s Day line is distinguished with plenty of tempting black lace, with striped-inspired patterns in pistachio green and dusky pink colors, which are presented in the two collections: Timeless pale green and Navy Evangeline. These two collections could be characterized as “elegantly flirtatious”, while Mirage collection with animals inspired silky prints “reveals the inner temptress”. According to Ultimo, retro-inspired Spy collection, which can be described as “sophisticate meets bombshell”, creates a seductive silhouette.

Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

Michelle Mone commented about Luisana:

Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places. Luisana is a natural beauty and I’m delighted to have her on board for two years. The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.”

Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

Luisana shared:

I loved shooting the Ultimo campaign and usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie. I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.”

Luisana Lopilato for Ultimo’s Valentine’s Day Campaign

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