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La Senza Cup Size Choir

Category: Lingerie news December 9th, 2010
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La Senza Cup Size Choir

La Senza has gotten into the true festive spirit. As part of their Holiday 2010 campaign La Senza has created a Cup Size Choir of models that sing notes according to their cup size. The commercial was aimed at men, to help them with the Christmas shopping. The viral campaign features models lying on the mattresses singing the notes of their cup size to the tune of Deck The Halls.

We wanted to bring some festive cheer and what better way than the Cup Size Choir. It’s a sure start to the party season ahead!

The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too,

said La Senza Marketing Director, Sarah Hawkins.

La Senza Cup Size Choir

The idea behind a choir was proposed by Tom Woodington and Robin Temple, Karmarama creative agency. The correlation between the notes and cup sizes has lead to the creation of the commercial and the whole campaign. It was also meant to show that La Senza offers various sizes from A to G.

As part the campaign La Senza has launched the website CupSizeChoir.com, which shows the commercial and an interactive choir. Using your keyboard you can identify each model and the cup size you need as well as write and record your own tune. The commercial has exceed a million hits on Youtube, by the way.

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One Response to “La Senza Cup Size Choir”
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