David Beckham Designs Bodywear for H&M
David Beckham, icon of sport and style, will be designing his debut collection of bodywear and underwear for men in cooperation with the famous retailer H&M.
Sport star and at the same time the most known fashion icon both in his motherland UK and around the world- David Beckham- debuted in designing the bodywear for the famous Swiss cheap n’chic fashion retailer H&M.
David Beckham said:
Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me.”
Beckham’s collection, which is produced focusing on comfort and style, features briefs, boxers, vests, T-shirts, pajamas and long johns, focusing on fit, comfort and style. The collection will be available through online sales and in 1,800 H&M stores worldwide since February 2. This collection of male underwear will become a starting point of a long-term cooperation between clothes retailer H&M and famous football player.
David will not only do the designing, but also model all the garments himself. Through the collaboration with H&M David Beckham will join other celebrities including Madonna and Kylie Minogue who also agreed to work with a popular brand.