Canadian label ‘Norwegian Wood’ Lingerie Debut
Norwegian Wood, famous Canadian based clothes and accessories label, launched a debut collection of lingerie. This lingerie collection is kind of a craft work with its unusual handmade-inspired designs and interesting prints.
Norwegian Wood label won its popularity with eclectic assortment of heavy fringe necklaces, leggings with rich texture and elastic harnesses. But the news about lingerie launch was very unexpected.
Angie Johnsons, Norwegian Wood founder and designer, commented:
I wanted to start making my own underwear and it got to the point where I though, if I’m going to make panties, I have to make a bra. And then I found this great silk and, as so often happens, I said, ‘Okay, I’m doing a collection.’”
She also added:
I thought it would be simple to do panty patterns, but I had to go through eight prototypes to get the fit I wanted.”
It is a small collection that contains only 14 pieces that look totally different from what we used to see in other lingerie collection. It is a bit like a craft-project: unusual cuts, creative silhouettes and interesting prints on fabrics that remind Canadian woods.
Designing of the underwear itself does not fully correspond to the wood prints of fabrics. Silhouettes are pretty tough looking, I would even call them Lara Croft inspired. A lot of elastic straps, high-waist panties, restrained details- all of that prevails in Norwegian Wood’s Fall 2011 RTW collection. Only little coquet frills and transparent inserts add a bit romance and playfulness.