Amoena Launches Glamorous Mastectomy Lingerie Collection
A leading mastectomy lingerie brand Amoena launches a Parisian-style lingerie collection called French Touch that includes mastectomy bras, briefs, thongs, lacy and control shorts, and camisoles. A survey conducted by the brand has shown that 80% of women who have undergone a surgery want to wear glamorous luxury lingerie. Amoena is about to launch two different ranges named Juliette and Violette of glamorous lingerie made of delicate fabrics.
Following breast surgery, women still want to look good, and it’s important for them to be able to find clothes that restore their body confidence. We commissioned this study to find out just how important it was to them.
We’re really excited about this lovely capsule collection because we believe it will appeal to all those women who love to wear luxe lingerie and won’t let breast surgery stand in their way. We think they’ll be delighted by these styles,
said Rhoda White, Amoena marketing manager. The lingerie collection will be available for sale from October 2011 at Amoena-Online.co.uk.
Amoena stocks not only intimates but also swimwear, nightwear, tops, T-shirts, partial shapers, and accessories. Their everyday sets and bras come in nude, black, white, light pink and blue, wine red and champagne colors, floral patterns, and sport styles.
The brand has also designed a pink vest top to help raise money for Breast Cancer Care as 10% of sale price will go to the organization. The vest features a built-in bra, double spaghetti straps, and pockets.