Ultimo Celebrates 13Th Birthday
This retrospective will allow us to observe the way Ultimo has developed and grown throughout the years where each model represented the brand’s stage of development.
Ultimo models over the years
Ultimo intends to make the photoshoot of the world’s prettiest women in their smalls in order to demonstrate why they were selected to be the first faces and bodies of Ultimo. Celebrities like Mel B, Penny Lancaster, Rachel Hunter and Luisana Lopilato were the chosen to be the first faces in different times.
Michelle Mone, OBE, said:
I can’t believe it’s Ultimo’s 13th Birthday. My dream was to create a successful brand and although thirteen is unlucky for some, I am still living the dream!”
But Ultimo is not only famous for featuring celebrities in its ad campaigns. During the past thirteen years Ultimo designed the lingerie items that were new to the lingerie industry and came up with the shaping solutions for women throughout the world.
My main aim at Ultimo is to boost women across the worlds confidence and ensure they feel good about themselves. I like to think of myself as an inventor which is why at Ultimo we have launched an incredible 13 inventions in the past 13 years.”
From the backless bra to the frontless bra, to the two cup sizes bigger bra, if you have a fashion dilemma Ultimo has the solution.”