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    It’s no secret that a famous and easily recognizable face is the key to a successful ad campaign. Big budget lingerie brands are eager to hire most beautiful Hollywood actors and actresses to cover their advertisement campaigns and speak on behalf of the brand. And believe me, it’s money’s worth.

    Top 8 actors turned lingerie models

    Every year Victoria’s Secret make a fabulous super-expensive bra for the Autumn Lingeire show. Last year Gisele Bundchen was honored to wear a perfect lingerie invention but this year it’s Marisa Miller who’s been chosen for the mission.

    Bra worth $3 million

    lingerie



    Constant wearing of an ill-fitting bra can cause something more than just discomfort and back and shoulder pains. If you always feel some discomfort and tightness from your bra, or notice little red marks on your skin after taking a bra off, there’s a certain problem and the least you can do to make things right is to buy a well-fitting bra and try to wear a bra as less as possible, especially do not wear a bra to bed.

    Why it’s NOT necessary to wear a bra

You say

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  • keliomatic:

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  • lace bustier:

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  • Jamie:

    The bras and or bikinis are unrecognizable. I get distracted with models and their poses. I hope...

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  • Bugger:

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Hot April lingerie sale!

Category: Lingerie shop, Mens underwear April 3rd, 2010

Enjoy the hot April sale with Freshpair.com, the largest retailer of men on the web!

This month you can win a $400 wardrobe from Ristefsky Macheda, any Body Wrap product and free Piss and Vinegar . All these three brands have the offers throughout April.

Enter to Win a FREE Pair of Piss & Vinegar Underwear! + FREE Shipping ends 4/30

Win a $400 Ristefky Macheda Wardrobe + FREE Shipping! ends 4/30

Win a Body Wrap item of your Choice (up to a $78 value) + FREE Shipping! ends 4/30


Free Shipping at Freshpair.com

FYI, free shipping to Canada is now available with any $65 purchase!

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Kellan Lutz, Mehcad Brooks strip for Calvin Klein X Underwear

Category: Mens underwear February 4th, 2010

kellan-lutz-calvin-klein-unerwear-collection-1

Twilight Saga
hunk Kellan Lutz and his True Blood fellow actor Mehcad Brooks are featured in the first photos from ’s X campaign.

The new campaign also features tennis pro Fernando Verdasco and Japanese athlete Hidetoshi Nakata, but Kellan and Mehcad’s ads are the first to be revealed.

mehcad-brooks-calvin-klein-unerwear-collection-2

In the new ads the actors are spotted wearing CK’s that’s made of cotton modal (for softness and breathability) and premium microfiber. Every pair of pants features an embossed ‘X’ over the logo on the waistband’s front patch.

As to the ad campaign, CK CCO Bob Mazzoli said the company was “thinking bold, graphic, and provocative, as always.”

kellan-lutz-calvin-klein-unerwear-collection-2

See More

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Christiano Ronaldo – New Armani Stud

Category: Mens underwear January 14th, 2010

Idol of millions, , has stripped down for Men’s campaign. This made us all sigh with admiration as his so-gorgeous abs are shown at their best.

christiano ronaldo emporio armani mens underwear campaign 3

The soccer star has replaced who represented the brand since January 2008.

The Portugese hunk is undoubtfully going to keep success of the label and even increase sales as his perfect body and face are something women love watching.

christiano ronaldo emporio armani men's underwear campaign 1

The 24-year-old strikes some poses wearing nothing but Armani and looks more that super-sexy, he looks super-super-super sexy!

christiano ronaldo emporio armani men's underwear campaign 2

was also replaced on the position by , Transformers star. See hot Megan here.

christiano ronaldo emporio armani men's underwear campaign 4

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Jonathan Waud is new face of Ristefsky Macheda

Category: Mens underwear December 1st, 2009

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Make Me A Supermodel contestant Jonathan Waud has been named the new face and body of Australia’s men and swimwear brand Ristefsky Macheda.

He’s featured in the company’s latest campaigns sporting swimming trunks and shorts as well as sexy briefs and boxers, though the designs don’t look very much different from the previous collections of RM.

jonathan-waud-ristefsky-macheda-2

According to Ristefsky Macheda co-founder Stephen Ristefsky, Jonathan is the perfect choice to represent RM as he’s masculine, athletic and has great sex appeal.

When we saw Jonathan we though he was a perfect choice for the new collection. Jonathan has a great look and is a perfect fit for the RM image,” he added.

More Jonathan Waud for RM

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David Beckham launches underwear line

Category: Mens underwear October 14th, 2009

david-beckham-underwear-range-for-adidas
Having modeled for for two years, came up with the idea to design men’s under his own brand.

David teamed up with Adidas for Fall/Winter 2010 Adidas Originals by Originals collection, WWD.com revealed.

David enjoyed modeling for Armani immensely,” The Sun reported. “But now he wants to branch out on his own. The pants he modeled became a runaway success and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items.”

For his line Beckham partnered with Undefeated sneaker boutique owner James Bond to present a collection featuring updated American sportswear as well as reinterpretations of Adidas’s iconic styles.

If you intend to see David model his own designs in the new ad campaign, get ready for a major disappointment as he won’t grace the campaign.

Beckham is still an official face of Men’s but as soon as January 2010 he’ll be replaced by his major soccer competition as the new official face and body of the campaign.

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Cristiano Ronaldo is face of Emporio Armani underwear

Category: Celebrity in lingerie, Mens underwear October 10th, 2009

cristiano-ronaldo-emporio-armani-mens-underwear-face

is soooo last season!
It has been reported that Real Madrid soccer star has replaced as the face of Men’s campaign.
Ronaldo will be featured in Spring/Summer 2010 ad campaigns for EA and Armani Jeans.
became the spokesperson in January 2008.
Tell us, are you excited to see Cristiano in ads?

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Men tights come to normal

Category: Mens underwear September 28th, 2009

As statistics shows more and more items men tend to adopt into their wardrobes from the women’s ones. We have recently written that some modern men like wearing the thong and it was surprising a bit. And now there is new data showing that men do love as well. So, what’s that? Fashion? Change in men’s psychology? Or something else?

men tights 1

There must be other reasons why our men are keen to buy . Demand among male shoppers for pantyhose has obviously been soaring over the past five years. And if there is the demand there will always be the supply. So, Selfridges in London, for example, has responded with a range designed exclusively for guysized legs.

men tights 2

The new for men, dubbed ‘mantyhose’, are made by brand Unconditional and are a tough 120 denier thickness. They are made in black, beige and charcoal and cost £70 ($115).

As men explain, mantyhose are mostly worn under suits to keep the legs warm and give the hips and thighs a nice smooth shape.

Know the details…

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2(x)ist shapewear collection for men

Category: Mens underwear August 15th, 2009

Famous brand 2(x)ist introduces their revolutionary FORM shapewear collection for men this month.

2xist-shapewear-form-collection-for-men-1
The new pieces are available at select retailers including online ones like Freshpair.com, Barenecessities.com, HisRoom.com, Saks.com, Bloomingdales.com and store retailers like Saks Dept Store and Contour Pouch, UndershirtGuy.com reported exclusively.

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According to Jason Scarlatti, Creative Director for 2(x)ist, the FORM collection focuses on styled shapewear instead of popular shapewear tops. Briefs and trunks (selling at apprx. $18.00 and $24.00, respectively) are supplied with a waistband that helps “turn lovehandles into abs.”

Read more …

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Diesel Intimate underwear ad campaign Fall/Winter 2009-2010

Category: Mens underwear, Sexy lingerie August 14th, 2009

This ad campaign is full of playfulness and at the same time sex appeal.

diesel fall winter 2009 2010 ad campaign 01

From singing in front of the mirror and grabbing someone’s butt to serious posing for the camera – this photoshoot seems to incorporate lots of situations and fabulous views the gives.

diesel fall winter 2009 2010 ad campaign 11
The pictures feature both men’s and women’s .

diesel fall winter 2009 2010 ad campaign 02

Women’s is very sensual, coming in tempting hues and designs.

See more…

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Correction Underwear for Men

Category: Mens underwear July 29th, 2009

Fortunately for us all, science and fashion don’t stay at the same place and develop pretty fast. We are used to see lots of correction on the market for ladies but there hasn’t been anything for the stronger half of the humanity.

Now everything has changed with the certain designers’ decision to create correction for men to hide their wobbly bits.

Department store Selfridges is reported to start selling Britain’s first range of control pants for men.

The new briefs are created on the basis of ‘compression technology’ which provides men with the chance to improve posture, smooth and lift in all the right places, as well as offer great support ‘down under’.

equmen correction underwear

It is obvious that men have become more conscious about looking slim. Besides, skinny jeans for men are getting more and more fashionable. And I guess the idea of making pants to make a slimmer look for men was somewhere close.

Designers have realized the growing tendency of men to wear skinnier clothes and introduced control pants to their collections. Among those are and .

calvin klein correction underwear

Thus, ’s new precision briefs do streamline the male physique, provide men with a precision-fit pouch, controls body temperature and keeps moisture levels under control.

Know the details…

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