Enjoy the hot April lingerie sale with Freshpair.com, the largest retailer of men underwear on the web!

This month you can win a $400 wardrobe from Ristefsky Macheda, any Body Wrap product and free Piss and Vinegar underwear. All these three brands have the offers throughout April.

Enter to Win a FREE Pair of Piss & Vinegar Underwear! + FREE Shipping ends 4/30

Win a $400 Ristefky Macheda Wardrobe + FREE Shipping! ends 4/30

Win a Body Wrap item of your Choice (up to a $78 value) + FREE Shipping! ends 4/30

FYI, free shipping to Canada is now available with any $65 purchase!

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Twilight Saga hunk Kellan Lutz and his True Blood fellow actor Mehcad Brooks are featured in the first photos from Calvin Klein’s X Underwear campaign.

The new campaign also features tennis pro Fernando Verdasco and Japanese athlete Hidetoshi Nakata, but Kellan and Mehcad’s ads are the first to be revealed.

In the new ads the actors are spotted wearing CK’s underwear that’s made of cotton modal (for softness and breathability) and premium microfiber. Every pair of pants features an embossed ‘X’ over the Calvin Klein logo on the waistband’s front patch.

As to the ad campaign, CK Underwear CCO Bob Mazzoli said the company was “thinking bold, graphic, and provocative, as always.”

See More

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Idol of millions, Christiano Ronaldo, has stripped down for Emporio Armani Men’s Underwear campaign. This made us all sigh with admiration as his so-gorgeous abs are shown at their best.

The soccer star has replaced David Beckham who represented the brand since January 2008.

The Portugese hunk is undoubtfully going to keep success of the label and even increase sales as his perfect body and face are something women love watching.

The 24-year-old strikes some poses wearing nothing but Armani underwear and looks more that super-sexy, he looks super-super-super sexy!

Victoria Beckham was also replaced on the position by Megan Fox, Transformers star. See hot Megan here.

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Make Me A Supermodel contestant Jonathan Waud has been named the new face and body of Australia’s men underwear and swimwear brand Ristefsky Macheda.

He’s featured in the company’s latest campaigns sporting swimming trunks and shorts as well as sexy briefs and boxers, though the designs don’t look very much different from the previous collections of RM.

According to Ristefsky Macheda co-founder Stephen Ristefsky, Jonathan is the perfect choice to represent RM as he’s masculine, athletic and has great sex appeal.

When we saw Jonathan we though he was a perfect choice for the new collection. Jonathan has a great look and is a perfect fit for the RM image,” he added.

More Jonathan Waud for RM

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Having modeled for Emporio Armani underwear for two years, David Beckham came up with the idea to design men’s underwear under his own brand.

David teamed up with Adidas for Fall/Winter 2010 Adidas Originals by Originals underwear collection, WWD.com revealed.

David enjoyed modeling for Armani immensely,” The Sun reported. “But now he wants to branch out on his own. The pants he modeled became a runaway success and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items.”

For his line Beckham partnered with Undefeated sneaker boutique owner James Bond to present a collection featuring updated American sportswear as well as reinterpretations of Adidas’s iconic styles.

If you intend to see David model his own designs in the new ad campaign, get ready for a major lingerie disappointment as he won’t grace the campaign.

Beckham is still an official face of Emporio Armani Men’s Underwear but as soon as January 2010 he’ll be replaced by his major soccer competition Cristiano Ronaldo as the new official face and body of the campaign.

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David Beckham is soooo last season!
It has been reported that Real Madrid soccer star Cristiano Ronaldo has replaced David Beckham as the face of Emporio Armani Men’s Underwear campaign.
Ronaldo will be featured in Spring/Summer 2010 ad campaigns for EA underwear and Armani Jeans.
David Beckham became the Emporio Armani spokesperson in January 2008.
Tell us, are you excited to see Cristiano in underwear ads?

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As statistics shows more and more items men tend to adopt into their wardrobes from the women’s ones. We have recently written that some modern men like wearing the thong and it was surprising a bit. And now there is new data showing that men do love tights as well. So, what’s that? Fashion? Change in men’s psychology? Or something else?

There must be other reasons why our men are keen to buy tights. Demand among male shoppers for pantyhose has obviously been soaring over the past five years. And if there is the demand there will always be the supply. So, Selfridges in London, for example, has responded with a range designed exclusively for guysized legs.

The new tights for men, dubbed ‘mantyhose’, are made by lingerie brand Unconditional and are a tough 120 denier thickness. They are made in black, beige and charcoal and cost £70 ($115).

As men explain, mantyhose are mostly worn under suits to keep the legs warm and give the hips and thighs a nice smooth shape.

Know the details…

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Famous lingerie brand 2(x)ist introduces their revolutionary FORM shapewear collection for men this month.

The new pieces are available at select retailers including online ones like Freshpair.com, Barenecessities.com, HisRoom.com, Saks.com, Bloomingdales.com and store retailers like Saks Dept Store and Contour Pouch, UndershirtGuy.com reported exclusively.

According to Jason Scarlatti, Creative Director for 2(x)ist, the FORM collection focuses on underwear styled shapewear instead of popular shapewear tops. Briefs and trunks (selling at apprx. $18.00 and $24.00, respectively) are supplied with a waistband that helps “turn lovehandles into abs.”

Read more …

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This Diesel ad campaign is full of playfulness and at the same time sex appeal.

From singing in front of the mirror and grabbing someone’s butt to serious posing for the camera – this photoshoot seems to incorporate lots of situations and fabulous views the Diesel underwear gives.

The pictures feature both men’s and women’s underwear.

Women’s lingerie is very sensual, coming in tempting hues and designs.

See more…

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Fortunately for us all, science and fashion don’t stay at the same place and develop pretty fast. We are used to see lots of correction lingerie on the market for ladies but there hasn’t been anything for the stronger half of the humanity.

Now everything has changed with the certain designers’ decision to create correction underwear for men to hide their wobbly bits.

Department store Selfridges is reported to start selling Britain’s first range of control pants for men.

The new briefs are created on the basis of ‘compression technology’ which provides men with the chance to improve posture, smooth and lift in all the right places, as well as offer great support ‘down under’.

It is obvious that men have become more conscious about looking slim. Besides, skinny jeans for men are getting more and more fashionable. And I guess the idea of making pants to make a slimmer look for men was somewhere close.

Designers have realized the growing tendency of men to wear skinnier clothes and introduced control pants to their collections. Among those are Equmen and Calvin Klein.

Thus, Equmen’s new precision briefs do streamline the male physique, provide men with a precision-fit pouch, controls body temperature and keeps moisture levels under control.

Know the details…

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