It’s a fact that 97,8% woman want bigger boobs. But many bras usually offer either more lift, more va-voom or greater degree cleavage, but there hasn’t been anything that lets ladies have it all in one.

And guess what, something new has been invented in the bra world! Women, who were looking for something they couldn’t find, decided to make that thing themselves. Yoobies Inc. is new company that was actually founded by a mom, couple daughters and one of their sorority sisters. I admire and respect such women a lot!

At the first sight Yoobies may look like ordinary padded bra(and that’s a good thing!), but what makes them really special is the actual inserts nature.

With Yoobies Inflatable Bra technology, women have an opportunity to go from business hour to happy hour with the push of a button. Simply locate the scanty button on the outside edge of the cotton-covered pad and gently crush. Watch the Yoobies inflate in just seconds. Too much va-voom? Press the same button while gently squeezing out the air. And in a moment you have bigger boobs and feel a lot more confident!

Read more about Yobbies bra and watch the video

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Brazilian lingerie brand Plie has teamed up with Brazilian super model and real beauty Izabel Goulart to promote the new pieces from Plie Winter 2010 collection.

Izabel Goulart is photographed by Fabio Bartelt in a series of comfortable lingerie pieces. Some pics show her donning sexy bra and panties sets, while in other photos she’s dressed into seamless shapewear. We love the high-waisted briefs, believing they’re great for slimming down you waist under an evening gown.

The Plie Winter 2010 line presents a number of seamless lingerie pieces for daily wear, fitness, control shapewear and others.

Izabel Goulart for Plie Winter 2010 campaign

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Thanks to such celebrities as Rihanna, Lady GaGa, Beyonce and some others, shapewear is gloriously back on store racks.

According to WWD.com, annual retail sales of shapewear grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent during that period, The NPD Group research consultancy has revealed.

Furthermore, sales of shapewear undergarments of plus sizes XL to XXXL or larger gained 14.8 percent last year.

Lady Gaga, Rihanna and Beyonce are huge in this [lingerie-shapewear] equation,” Robert Thompson, professor of television and pop culture at Syracuse University’s S.I. Newhouse School of Public Communications, said. “There has to be something of a fashion authority, something that shows people looking good in what they’re wearing, whether it’s prime time TV, a fashion show in Paris or an ad in Vogue.

If it goes to the extreme item such as Lady Gaga or Rihanna wearing foundations, you will see a huge interest all of a sudden in something like a corset. That’s when it gets to be a smoking gun.…As brilliant as Mad Men is about Americans in the early Sixties — the show makes old Fifties girdles look so fabulous under clothing — it’s more brilliant as an ad for undergarments.”

More Here

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Triumph lingerie presents their brand new correction underwear collection for Fall/Winter 2010-2011. The beautiful shots from the ad campaign stress the lingerie, not the body like many other adverts do.

High waist panties and gorgeous bodysuits look wonderful and hardly ever remind of shapewear at all. Very feminine, very beautiful and sophisticated – exactly what we’ve been expecting from Triumph.

See more shots below and tell us what you think about the company’s new collection!

MORE

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Popular US brand Slimpessions that produces slimming lingerie for women, has announced its decision to enter the UK lingerie market and reach out to the rest of Europe with the help of La Donna Vera, Slimpressions’ UK distributor.

Slimpressions shapewear is known for its effective yet comfortable designs that are made to be worn on daily basis to “contours a woman’s arms and back while slimming down her midriff bulge.”

Know more…

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Spanx presented a new body shaping collection “Dessert of Shapewear”! The U.S. brand has teamed up with one of the most exclusive one – Haute Contour for the line.

That’s a new development level for Sara Blakely’s company.

The collection turned to be mixed with mesh, lace, sheer fabrics, and scallops. Having a piece of the collection emerged from under the clothes, you don’t feel confused as some of the Haute Contour pieces (like worn by the model Couture Camisole that is under the price of $198) are aimed to be shown.

The admirer of the comfortable underwear, Gwyneth Paltrow, has already appraised the collection.

Find more in Spanx

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Pregnancy is a very special period in a woman’s life. It’s when a woman needs to feel more comfortable, confident and sexy than ever.

Lingerie for pregnant women is, thus, crucially important. To pick the lingerie that’s best for you, there are simple and easy-to-follow tips, and of course, there’s always your doctor who can give you valuable lingerie advice.

Maternity lingerie should meet certain requirements, it must be comfortable meaning not too tight or too loose; high quality and safe, meaning air-penetrating enough.

It’s essential that maternity lingerie is made of all natural materials like cotton or linen.
Now let’s see what qualities every maternity lingerie item should posses.

Bra

Choosing the right bra must be one of a pregnant woman’s main lingerie priorities. The right bra is important for both the woman and her baby. Maternity bra should be made of natural materials, if not it can cause nipple crack or allergy and itch.

Make sure your bra isn’t wired as the bones can prevent from normal blood circulation of your breast.
To avoid stretching as your breasts are growing pretty rapidly, make sure your bra has wide elastic straps and several fasteners. The right bra will keep your breast muscles toned.

There are several types of bras for pregnant women depending on the goal. Bras aimed at supporting your breasts usually have wide straps. There are also bras for night wear and postnatal period.
Bra of hydroscopic fabric or cotton is a good choice.

Panties

Make sure your panties don’t press on your belly bump and are made of natural fabrics. Synthetic materials can cause yeast infection, allergy, or itch.

There can be mini panties that go under your belly, and maxi panties that cover your belly as their front part is larger than the back part. Such panties may also have a supporting belt in the back part.
Just like with the bra, you must feel comfortable wearing this underwear item.

Obstetrical binder

Your belly needs support to avoid stretching. Modern binder can be of several types: it can be in the form of high wasted panties, narrow belt-shaped binder with velcro fasteners, or in the form of a belt with microfiber insets.

The aim of any type of binder is to support the belly and your spine. Obstetrical binder is good both for the mommy and for the baby. Consult your doctor when choosing the one that suits you perfectly.

Pantyhose

There are tights made specially for pregnant women. They are pantyhose provided with a special belt for the growing belly.

Another type of pantyhose is compressive tights. They help take off fatigue and improve blood circulation. These pantyhose are usually recommended by the doctor if necessary.

Right underwear for pregnant women can help feel good, comfortable and sexy during the whole period of pregnancy.

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There is fashion for everything: for clothes, shoes, cars, etc. No wonder lingerie fashion also exists. Few people know how lingerie fashion developed over the years. But what is obvious is that as time passed lingerie became smaller and now it can be even described as “tiny”.

It’s probably hard to believe but some time ago people didn’t wear any lingerie at all. Women wore long shirts with nothing under them.

Only in the 19th century bloomers became fashionable. Moreover, at the beginning only courtesans dared to wear them. Bloomers were intended for tempting men.

You will be surprised but bloomers were considered very sexy! They became the first erotic lingerie that was used as underwear. Much later descent women adopted them into their wardrobes and started enjoying the comfort bloomers gave.

The person who invented bloomers was an Italian actor who first appeared at the stage in these funny pants. A hundred years later the 1st Duke of Wellington followed the example and since that lots of men in Europe began wearing bloomers. Men wore bloomers as outwear while women hid them under their skirts.

Generally speaking bloomers are short pants narrowed to the knee. These were made from tlight fabric and decorated with lace and ribbons.

Keep reading

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This is a revolutionary approach in undergarment sphere.

MySkins released their unique line of nude lingerie that absolutely (or nearly absolutely) matches your skin tone so that it gets invisible under your clothes as if you’re wearing nothing at all.

People must see you, not your underwear, right?

The new line of lingerie comes in twenty different shades of nude, so there is one to match every skin tone. It is designed to disappear completely under clothing – no more panty lines, no more bra show.

The company presents 20 skin tone colors you can choose from to find a perfect match for your personal skin color. The company recommend you hold the color card to your untanned hip and thigh area for the best match.

See more …

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Men wear bras, that’s a fact though women might find it somewhat strange.

The matter is, male bra that’s often referred to as “a bro” and a woman’s bra have a lot in common, they both are supposed to support. A significant difference is that one of main’s purposes of a male’s bra is to flatten, and a rare girl would choose this reason for wearing a bra (remember what girls wear push ups for?)

Anyways, another word for a male’s bra is a compression bra (vest) or a gynecomastia vest, and there are two main categories of men who can go for wearing the bra.

Some men who’ve developed breasts because of obesity or muscular development or gynecomastia (the development of abnormally large mammary glands in males resulting in breast enlargement) wear bras to flatten breasts and flatter their appearance.

The other category of men wears bras for the purpose of cross-dressing when we talk about transvestic fetishism or feminization.

No mater what the reason is, a male bra is another item of men’s lingerie, though unlike some others, it’s pretty optional.

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